What do you think?
Rate this book
Planeación Estratégica
Hoy día, en el mundo de los negocios complejos, la planeación estratégica es indispensable para lograr una administración de excelencia. La planeación estratégica formal debe considerar cuatro factores: Porvenir de las decisiones actuales. Proceso, define estrategias y políticas para lograr las metas, y desarrolla planes para asegurar la implantación de las estrategias. Filosofía. Estructura, une planes fundamentales. La obra clásica de George Steiner, reconocida como la biblia de la planeación de negocios, ofrece consejos prácticos para organizar el sistema de planeación, adquirir y utilizar información, así como transformar los planes estratégicos en acciones decisivas.
- GenresManagementBusiness
366 pages, Paperback
First published January 1, 1979
17 people are currently reading
101 people want to read
About the author
George A. Steiner
36 books6 followersGeorge Albert Steiner.
Prrofessor Emeritus at UCLA.
An award-winning educator and researcher, Steiner has been recognized by various organizations, including the Office of the President of the United States, for his study of management policy and strategy, strategic planning, and business and society interrelationships. He has authored or co-authored more than 30 books and articles.
Professor Steiner has held top-level positions in the federal government including the dual posts of Director of Policy in both the Defense Production Administration and in the Office of Defense Mobilization in Executive Office of the President of the United States, during the Korean War. He has served on boards of directors of both private and public organizations. During the years 1953-1955, he was the chief economist for the Lockheed Aircraft Corporation. In 1972, he was president of the Academy of Management. In 1958, he co-founded the California Management Review. While active at UCLA Anderson, he held the Harry and Elsa Kunin Chair in Business and Society.
He is the author of many books and scholarly articles. Two of his books received "Book-of-the-Year" awards. Among his many awards is a Litt.D. honorary degree given him by Temple University in 1963 in recognition of his writings. In 1990, the Academy of Management awarded him its Distinguished Educator Award. He is a fellow of the Academy of Management, the International Council for Scientific Management and the Planning Executives Institute (later the Planning Forum.)
Prrofessor Emeritus at UCLA.
An award-winning educator and researcher, Steiner has been recognized by various organizations, including the Office of the President of the United States, for his study of management policy and strategy, strategic planning, and business and society interrelationships. He has authored or co-authored more than 30 books and articles.
Professor Steiner has held top-level positions in the federal government including the dual posts of Director of Policy in both the Defense Production Administration and in the Office of Defense Mobilization in Executive Office of the President of the United States, during the Korean War. He has served on boards of directors of both private and public organizations. During the years 1953-1955, he was the chief economist for the Lockheed Aircraft Corporation. In 1972, he was president of the Academy of Management. In 1958, he co-founded the California Management Review. While active at UCLA Anderson, he held the Harry and Elsa Kunin Chair in Business and Society.
He is the author of many books and scholarly articles. Two of his books received "Book-of-the-Year" awards. Among his many awards is a Litt.D. honorary degree given him by Temple University in 1963 in recognition of his writings. In 1990, the Academy of Management awarded him its Distinguished Educator Award. He is a fellow of the Academy of Management, the International Council for Scientific Management and the Planning Executives Institute (later the Planning Forum.)
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
January 29, 2020
Es una revisión amplia de los conceptos de planeación estratégica que muchas veces se tornan repetitivos en algunos puntos clave, sin embargo, es una buena introducción para adentrarse al mundo de la planeación.
El punto que más sobresale es la parte de la aplicación del modelo de planeación tomando en cuenta a la gente y los casos por los que puede que falla, además de que enumera muchas de las posibles puntos de error a tomar en cuenta en el diseño del sistema de planeación.
Este es un libro que se debería tomar en cuenta por personas que están enseñando los llamados métodos ágiles, ya que muestras que las ideas que pregonan no son las más nuevas, solo cambia el horizonte de planeación.
El punto que más sobresale es la parte de la aplicación del modelo de planeación tomando en cuenta a la gente y los casos por los que puede que falla, además de que enumera muchas de las posibles puntos de error a tomar en cuenta en el diseño del sistema de planeación.
Este es un libro que se debería tomar en cuenta por personas que están enseñando los llamados métodos ágiles, ya que muestras que las ideas que pregonan no son las más nuevas, solo cambia el horizonte de planeación.
Displaying 1 of 1 review