90 Days to C.E.O: A Guide To Avoid Business Pitfalls And Unlock The Secrets Of Entrepreneurship

by Rochelle Graham-Campbell

Like so many of us, Rochelle Graham-Campbell was a broke college student working multiple jobs to make ends meet. From working at a local nursing home and delivering newspapers to waitressing at Olive Garden by night, her entrepreneurial spirit was alive and well. After Rochelle’s “big chop” in 2008, it was this same spirit that led her to make and sell her own natural hair care products when the market let her down. From a tiny bathroom in her college apartment, Rochelle began filming her haircare journey, soon becoming one of the pioneers of natural hair vlogging on YouTube. Prompted by dozens of women inspired by her hair growth, Rochelle realized her calling. With just $100 in tips from a night of waitressing, she bought the first set of bottles and ingredients to formulate her own products. These kitchen concoctions soon became Alikay Naturals, Rochelle’s solution to beauty without compromise. From humble beginnings, Alikay has blossomed into a wildly successful bootstrapped business now sold in Target, CVS, Rite Aid, Kroger, Walmart, Bed Bath & Beyond, and top beauty supply stores and salons across twenty-two countries. Now in her tenth year of business, Rochelle shares her journey from server to beauty founder and breaks down the mindset behind her success. Covering the hustle, self-care, and purpose beyond profit, 90 Days to C.E.O is a comprehensive no-BS guide to starting and running a successful business.

Genres: Business

422 pages, Paperback

Published February 11, 2020

Reviews

[Ady · Rating 4 out of 5]

At first glance, this seems like it is going to be a memoir of a successful entrepreneur, but it is actually a lot more than that. It is a pretty detailed guide to starting your own business. It gives really solid advice based on experience and addresses common pitfalls. Very good business book!

[Sandra · Rating 5 out of 5]

Amazing book

Went above and beyond Worth every penny a must for new business owners I learned so much that I didn’t even know