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Latest Google Reporting and Analysis Exam Questions
Google Reporting and Analysis Exam
AdWords Reporting
The AdWords Reporting Center is a major exam objective. You'll need to understand how to access the Reporting Center, how to configure reports, and what the report statistics actually mean for your ads' performance.
Conversion Tracking Basics
Most advertisers are interested in conversions: an action that's a result of an ad, such as sales, page views, or newsletter signups. Conversion tracking requires a little coding and time to see how well your ads are performing. You'll be tested on configuring conversion tracking and then analyzing the return on investment based on goals achieved.
Advanced Conversion Tracking and Best Practices
Once you've the hang of conversion tracking, you'll have to dig deeper. Put on your nerdy glasses and use conversion tracking actions, variables in the tracking code, and implement best practices for your conversions.
Who this course is for:
Digital marketing professional
Entrepreneur
Small business owners
There are just three topics for testing with the Reporting and Analysis Examination:
Performance Monitoring and Conversion Tracking
Google Analytics
Optimizing Performance
AdWords Reporting
The AdWords Reporting Center is a major exam objective. You'll need to understand how to access the Reporting Center, how to configure reports, and what the report statistics actually mean for your ads' performance.
Conversion Tracking Basics
Most advertisers are interested in conversions: an action that's a result of an ad, such as sales, page views, or newsletter signups. Conversion tracking requires a little coding and time to see how well your ads are performing. You'll be tested on configuring conversion tracking and then analyzing the return on investment based on goals achieved.
Advanced Conversion Tracking and Best Practices
Once you've the hang of conversion tracking, you'll have to dig deeper. Put on your nerdy glasses and use conversion tracking actions, variables in the tracking code, and implement best practices for your conversions.
Who this course is for:
Digital marketing professional
Entrepreneur
Small business owners
There are just three topics for testing with the Reporting and Analysis Examination:
Performance Monitoring and Conversion Tracking
Google Analytics
Optimizing Performance
222 pages, Kindle Edition
Published July 8, 2019
2 people are currently reading
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