The 4 Pillars of the Donor Experience

by Lynne Wester

The 4 Pillars of the Donor Experience—knowledge, strategy, culture, and emotion—build upon the foundation of the Four Pillars of DonorRelations, but goes beyond the tactics of our work and apply to a living philosophy that guides the purpose behind our fundraising practices. The donor experience defines not only why we create meaningful interactions with generous people, but lets us understand the fundamental truths behind why these people continue to respond to our work, continue to give, and deepen their relationships with our organizations.

168 pages, Kindle Edition

Published July 8, 2019