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Startupland: Madness, Brilliance and PR Misadventures
Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies—inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It’s about why storytelling is so important for startups; a “killer app” is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it’s a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.
122 pages, Paperback
Published April 25, 2017
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