It´s a journey. An exploration. Your story! But it is wrapped up in a somewhat different kind of package, at least if you compare it to "normal" corporate strategy-books trying to handle digital disruption and transformation. Because...when the big attack came, right in the middle of down town sunny Stockholm, at 2.50 pm, April 7, year 2017, and 5 people were hit and killed, and 15 more seriously injured, and panic was all around, and everyone was running just to get out; Mira screamed loudly "Stop! Nobody Move.", and actually took up her smartphone instead — and that is the best place to start. We all already organizations live in digital times. But how should they avoid doing the same kind of mistakes as Christopher Columbus did — when he discovered “The New World”? The map Columbus used did not include America, neither Japan, nor China, in the right way. Hence; Columbus did a lot of navigation mistakes — even though, he, like most talented mangers of today, was well qualified for his job. He simply had the wrong kind of map. So, during digital times we need new, not old, maps – and they are developed in this book. Use them to find your corporate strategy forward. This book is about what you can do to set, and reach, a goal when nearly everything around you seem to be changing due to digitalization. Digitalization arrives, and we get swallowed by tech buzzwords, and easily lose sight of where we are heading, or supposed to be heading. Self-driving cars, Artificial Intelligence, Internet of Things, Big Data, Social Media, 3D printers, Drones etc. When people claim “the only thing we know about future is that we know nothing about future” this book show; they are just, plain wrong. This book helps you predict in what way the business landscape of the particular industry of your interest is changing its shape. It is not about "that", it does it — it is about "how" it does it, and how it will look later on, when the battle of disruption is over. It is a handbook for how to find out what will become, not what already is, and how to get to your goal. Stage-coaches lost the battle, when railways came. Others have done the same when digitalization arrived, recently. But companies can actually avoid it — with the help of this book. Ending up at a great place. We’re looking at digital transformation — for your organization and maybe even for you personally. And on leadership needed for achieving just that. The thing digital transformation is actually about having the right kind of overview and changing the course at right time, and in the right direction. The ”keys” to push to make it all happen are also explored in this book. Henrik Blomgren have been working in this field, for like…ages. Ass. Prof at the Royal Institute of Technology, Stockholm, Sweden, active as a strategy consultant, entrepreneur, advicer etc. Not the least you find him in the global world of e-learning. Here is a condensed version of his experiences on this topic, so far. It is a handbook beyond handbooks.
Some of the ideas were pretty interesting but the presentation has significant flaws. First, the book could really have used an editor. I understand the author doesn't speak English as his native language, but this is exactly why an editor would have been necessary. There were grammatical and spelling errors littered throughout the book, as well as some incorrectly chosen words, for example, "ones and for all" instead of "once and for all". Additionally, I think the book could be significantly shorter. The ideas are stated over and over again, which becomes quite tedious. There are also many anecdotes, metaphors, and examples. Some of these are very useful to make the concept understandable, but there are simply too many.
Una brillante explicación de la forma cómo la transformación digital seguirá transformando la forma cómo conocemos el mundo y el rol que los líderes debemos desempeñar en las empresas para asegurar una visión clara de cómo dicha transformación será abordada para evitar una catástrofe.
I would rate 3/5 if ideas were not going in loop over and over again. Besides that, I find it mainly motivational with some critical thinking about digitalization of things.