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Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability
A journey of discovering and correcting a hole in the used car universe.
Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.
Referred to as ProfitTime, Dale's solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle.
With Dale’s ProfitTime solution you will:
• Invigorate your cash flow
• Increase your sales volume
• Introduce new metrics
• Initiate value-based management
• Identify market shifts
Through metric and methodology, Gross Deception will restructure how you view a car’s time on the lot.
Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.
Referred to as ProfitTime, Dale's solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle.
With Dale’s ProfitTime solution you will:
• Invigorate your cash flow
• Increase your sales volume
• Introduce new metrics
• Initiate value-based management
• Identify market shifts
Through metric and methodology, Gross Deception will restructure how you view a car’s time on the lot.
- GenresBusiness
208 pages, Hardcover
First published February 4, 2020
14 people are currently reading
27 people want to read
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Displaying 1 - 2 of 2 reviews
February 26, 2020
If you are a vAuto dealer and looking for insights from it's creator this is a great resource on how Dale views the evolution of the business and the vAuto tool. If you don't buy into his viewpoint, or the vAuto platform it can come off as a sales pitch for the program. Either way, if you are in the used car business it is a valuable read as the information will impact how dealers do business for the next several years.
February 17, 2020
Continues with a 180 from the original vAuto velocity based business. And look at that...a perfect reason to sell you a new product. The new product tells you how to get ROI on your vehicle sales...totally new concept :)! Definitely tanks credibility, but I appreciate someone out there taking a 30k ft viewpoint. Some ridiculous segways in this book.
Displaying 1 - 2 of 2 reviews