Get Fit for the Future of Transcreation: A handbook on how to succeed in an undervalued market

by Nina Sattler-Hovdar

GET FIT FOR THE FUTURE OF TRANSCREATION is a business companion for language service providers interested in becoming transcreation experts. Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company’s or a brand’s reputation and sales. This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services. An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.

208 pages, Paperback

Published July 26, 2019

Reviews

[Marina]

Outstanding book, full of great tips to start working in the fascinating world of transcreation. Everybody who is even remotely interested in this language service (I love the umbrella term "cross-cultural communication"!) should definitely read it.