Decoding Digital: Unlocking Digital Barriers

by Somdutta Singh

This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media.

The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is at once, comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision by leveraging comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how design, Facebook, PR and other aspects are interwoven and influence one another.

482 pages, Paperback

First published December 7, 2019

Reviews

[Shanti · Rating 5 out of 5]

Very informative, must read for anyone who wants to know about Digital Marketing. Added info about legal aspects, funding and other areas makes this book more effective. Simple language, good editing, no unnecessary lines make it a pleasant read. When I saw the contents I thought it's gonna be a dry subject but as I started reading, it was very interesting.. Finished in two days. Excellent for frequent reference in my work.

[Abhilash · Rating 5 out of 5]

The book covers the vast expanse of the digital world. Offering detailed, factual and insightful information, the Decoding Digital is both an interesting and an informative read. A must-read for budding digital marketing enthusiasts!

[Vishnu Kv · Rating 5 out of 5]

Digital People must read this book.

[Sudhi Das]

A very good book for people who want to learn and know more on how various aspects of Dgiital Marketing work... Tons of useful information.

[Sashpal K · Rating 5 out of 5]

Very informative book.

[Lokesh · Rating 5 out of 5]

One of my friend recommended this book to me.

This is very informative and usefull for employees who works in social media field.

[PD · Rating 5 out of 5]

A great book for digital marketing professionals. Very explanatory.