Enabling Innovation: Building a Creative Culture in 45-Minutes

by Matt D.M. Watson

"Enabling Innovation" has decoded the formula for building a creative culture. Over the last century, the average lifespan of a company has moved from 60 to under 18 years. That timeline is shrinking each day. Society and markets transform rapidly with technology significantly increasing that rate of change. New ideas, products, and strategies have become the lynchpin at keeping companies afloat. Company visions, buzzwords, and jargon all call for innovation. However, these same institutions design barriers that inherently limit creativity.

61 pages, Kindle Edition

Published December 18, 2019

About the author

Matt D.M. Watson, Ph.D., PMP, is the founder and Principal of 9m, an innovation consulting firm based in Boise, Idaho. He began his career in the United States Air Force as a forward-air-controller, serving in the invasion of Iraq with the 101st Airborne Division. Following Matt’s service, he worked with the Bechtel Corporation as an organizational development project manager and training director. Later he worked with Hewlett-Packard as a business strategy project manager and is the Chairman of the Board for the Community Veterans Justice Project.

He obtained his Bachelor of Arts in Organizational Leadership from Chapman University and Masters of Arts in Learning Technologies from Pepperdine University. After spending the first half of his career specializing in organizational development, project management, and lean process improvements, Matt focused his craft on the creative and innovation processes while completing his Ph.D. in Global Leadership and Change at Pepperdine University. There he was able to refine his innovation model while completing his research on the enablement of creativity.