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1-PAGE PLANNER: How to Discover your Red-Hot Niche of Cash-Paying Raving Fans. Dominate it. Become the Business Customers Want to Buy From (1 HOUR READ)
"Struggling to find more customers? This is a no-nonsense, practical guide to discovering how to find more customers, willing to buy from you easier and quicker."
Thomas Lehner, Managing Director, Talk Digital, Australia
Got an idea but not sure if it will make you money? Have a struggling business that needs more customers? Want to find your red-hot, lucrative niche of ready to buy, cash-paying raving fans? Want to create a powerful X-factor to stand out from your competition and dominate your niche?
Here's the truth from a multi-award-winning, 5 times successful entrepreneur that most successful business owners are just not willing to share.
Most businesses make this common, everyday mistake that prevents them from fast-tracking
They create a business idea first and then try to find a market to sell it to.
Are you doing this right now? Most people do not understand how money really flows and what the smart entrepreneurs do first. They become obsessed with finding where there are already, cash-paying, raving fans, spending money easily. Then they position their businesses in these "sweet spots".
In this book, using real-life case-studies from my actual businesses, you will to find the most lucrative business ideas cash-paying customers are searching for.How to "shift" your struggling business into the most lucrative "sweet spots" where the cash is already flowing, and where there are plenty of customers buying easily.The 2 Golden secrets that caused our tiny, struggling business to explode into a $12 million business in just 5 years.The 2 Steps I used to correctly position an idea from day 1, inside a red-hot niche and create a business valued at $3.5 million in 3 years, working just 2 days a week, from a home office.How to stand out, dominate your niche, and become the business customers want to buy from.From 14 months of failure to $12 million in 5 years.I co-founded my first business at age 23, with just $800, in my father's shed.
After 14 months of working up to sixteen hours a day, including weekends, we were still not making any money. Why? My business was not correctly positioned in a red-hot niche of cash-paying customers. I was fishing in a pond with no fish. I had to shift my business to a pond filled with starving fish. And once I did, my little business exploded into a $12 million business in 5 years.
So, if you're struggling right now in a new or existing business and you want to boost your revenue and attract more customers to you rather than competition..Then..
MY 1- How to Discover Your Red-Hot Niche of Cash-Paying Raving Fans. Dominate It.
Thomas Lehner, Managing Director, Talk Digital, Australia
Got an idea but not sure if it will make you money? Have a struggling business that needs more customers? Want to find your red-hot, lucrative niche of ready to buy, cash-paying raving fans? Want to create a powerful X-factor to stand out from your competition and dominate your niche?
Here's the truth from a multi-award-winning, 5 times successful entrepreneur that most successful business owners are just not willing to share.
Most businesses make this common, everyday mistake that prevents them from fast-tracking
They create a business idea first and then try to find a market to sell it to.
Are you doing this right now? Most people do not understand how money really flows and what the smart entrepreneurs do first. They become obsessed with finding where there are already, cash-paying, raving fans, spending money easily. Then they position their businesses in these "sweet spots".
In this book, using real-life case-studies from my actual businesses, you will to find the most lucrative business ideas cash-paying customers are searching for.How to "shift" your struggling business into the most lucrative "sweet spots" where the cash is already flowing, and where there are plenty of customers buying easily.The 2 Golden secrets that caused our tiny, struggling business to explode into a $12 million business in just 5 years.The 2 Steps I used to correctly position an idea from day 1, inside a red-hot niche and create a business valued at $3.5 million in 3 years, working just 2 days a week, from a home office.How to stand out, dominate your niche, and become the business customers want to buy from.From 14 months of failure to $12 million in 5 years.I co-founded my first business at age 23, with just $800, in my father's shed.
After 14 months of working up to sixteen hours a day, including weekends, we were still not making any money. Why? My business was not correctly positioned in a red-hot niche of cash-paying customers. I was fishing in a pond with no fish. I had to shift my business to a pond filled with starving fish. And once I did, my little business exploded into a $12 million business in 5 years.
So, if you're struggling right now in a new or existing business and you want to boost your revenue and attract more customers to you rather than competition..Then..
MY 1- How to Discover Your Red-Hot Niche of Cash-Paying Raving Fans. Dominate It.
- GenresBusiness
84 pages, Kindle Edition
Published July 10, 2019
286 people are currently reading
47 people want to read
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Displaying 1 - 5 of 5 reviews
December 15, 2019
The X-factor for a sales book
The methodology of this book is a perfect example of what he described about the x-factor in business. The content can be found in other books but what Luke did was to simplified it and make it convenient for reader to understand the concepts.
The methodology of this book is a perfect example of what he described about the x-factor in business. The content can be found in other books but what Luke did was to simplified it and make it convenient for reader to understand the concepts.
December 7, 2019
This says 1 Hour Read on the cover. It's more like 20 minutes. Nonetheless..
This is a contrarian's book to the contrarian business books out there. If you are confused by that statement, this is what we're teaching in business schools today:
1. Be innovative
2. Find a unique selling proposition
3. Setup for scale
4. Determine an area that a competitor of yours hasn't covered yet and develop it
..the reason why this is taught in schools right now because the standards of business are set innovative companies, post Ad-age revolution (which was post Industrial Revolution). In other words: Apple, Google, Netflix, Microsoft, Genetech, Southwest Airlines, Wal-Mart, Amazon, etc.
Those companies all did something new.
The problem with this pendulum is that it swings back the other way. While this Australian author doesn't realize it, he's offering a notion which is a contrarian view to the present school of thought in business circles today. His idea: take something that's already sold, ask how to improve it, and do it better. That's commodity improvement 101, and that harkins back to Industrial Revolution style business practices.
Here's the rub to the business professors and to even the great Peter Drucker's of the world: his formula actually works. It's not hard, it's functionally correct - and it's a simple recipe for business success.
Is it innovative? No. I love it because it's not. Is this going to be on an NYT best seller list anytime soon? Not even close. But it's simple, direct, and is the prequel to business thinking in the modern era which even high-minded society CEOs should read.
In other words, imagine business is baseball. Sure, we may now know how to score better with runners on base than we did 20 years ago. And statistics prove that the home run hitters don't change the output of a team's wins. We know all of this because we've studied it ad nauseum. But at some point someone needs to describe getting up to bat and hitting a ball. That's what this book does. It's as simple as it gets. Amazingly, big companies miss the simple more than they miss the complex nearly every day.
This is a contrarian's book to the contrarian business books out there. If you are confused by that statement, this is what we're teaching in business schools today:
1. Be innovative
2. Find a unique selling proposition
3. Setup for scale
4. Determine an area that a competitor of yours hasn't covered yet and develop it
..the reason why this is taught in schools right now because the standards of business are set innovative companies, post Ad-age revolution (which was post Industrial Revolution). In other words: Apple, Google, Netflix, Microsoft, Genetech, Southwest Airlines, Wal-Mart, Amazon, etc.
Those companies all did something new.
The problem with this pendulum is that it swings back the other way. While this Australian author doesn't realize it, he's offering a notion which is a contrarian view to the present school of thought in business circles today. His idea: take something that's already sold, ask how to improve it, and do it better. That's commodity improvement 101, and that harkins back to Industrial Revolution style business practices.
Here's the rub to the business professors and to even the great Peter Drucker's of the world: his formula actually works. It's not hard, it's functionally correct - and it's a simple recipe for business success.
Is it innovative? No. I love it because it's not. Is this going to be on an NYT best seller list anytime soon? Not even close. But it's simple, direct, and is the prequel to business thinking in the modern era which even high-minded society CEOs should read.
In other words, imagine business is baseball. Sure, we may now know how to score better with runners on base than we did 20 years ago. And statistics prove that the home run hitters don't change the output of a team's wins. We know all of this because we've studied it ad nauseum. But at some point someone needs to describe getting up to bat and hitting a ball. That's what this book does. It's as simple as it gets. Amazingly, big companies miss the simple more than they miss the complex nearly every day.
January 6, 2020
Not a bad book, but very short. Some interesting things to think on.
July 23, 2019
How to Discover Your Red Hot Niche was written for all of us entrepreneurs out there that have had great ideas but haven't been able to get the type of success we desire and deserve. This book answers the WHY and, more importantly, gets you started with HOW to fix the problem(s).
It's all about working Luke Fatooros's 13-step plan. It's about getting strategic about the direction of your business plan. This book inspired me as a solopreneuer and is why I'm giving it 5 stars. I know it will inspire you too if you're willing to dig into his 1-page planner system he provides.
It's all about working Luke Fatooros's 13-step plan. It's about getting strategic about the direction of your business plan. This book inspired me as a solopreneuer and is why I'm giving it 5 stars. I know it will inspire you too if you're willing to dig into his 1-page planner system he provides.
October 27, 2019
Great and easy to read
Straight to the point short but a lot of useful information. If you are planning to start.a business you should start reading this book. Glad I did
Thank you
Straight to the point short but a lot of useful information. If you are planning to start.a business you should start reading this book. Glad I did
Thank you
Displaying 1 - 5 of 5 reviews