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Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff

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Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. 

Many leaders see their roles as presiders/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. They need to learn to launch new initiatives, inspire others, and champion innovative approaches. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise.

After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.

Peterson lays out a path to achieving this summit, with a series of leadership maps organized around the four essential basecamps on the path to Entrepreneurial Leadership:


Establishing Trust
Creating a Sense of Mission
Building a Cohesive Team
Executing and Delivering Results
These core philosophies, while easy to summarize, can be extremely difficult to implement. As Peterson says:

“This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.”

Let Entrepreneurial Leadership guide you on your journey.

Audio CD

First published April 21, 2020

162 people are currently reading
377 people want to read

About the author

Joel Peterson

34 books13 followers

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5 stars
68 (43%)
4 stars
62 (39%)
3 stars
22 (13%)
2 stars
4 (2%)
1 star
2 (1%)
Displaying 1 - 18 of 18 reviews
Profile Image for Darya.
766 reviews22 followers
May 31, 2020
I think this is a very good book on leadership with a newly structured concept of an efficient and inspiring leader. The main focus areas of a great entrepreneurial leader cover building trust, creating mission, securing a team and delivering results. The chapter with delivering results goes in-depth of sales, negotiations and !leadership areas so important in operational part of a business. I found the book well structured.
Profile Image for Diana.
262 reviews
November 4, 2023
Ended up reading this for a class on Women in Entrepreneurial Leadership and ended up really enjoying it. While I don't think I had any enlightening moments, I found this book really easy to read and just good at giving you food for thought and the space to reflect on how you want to be seen, learn, and grow as a leader. As someone who is already reflective, I didn't find the exercises triggering more for me than I usually already do by default, but my professor had us read this in tandem with completing a workbook that included a lot of reflection exercises, and I found it helpful to do those reflections there and just to put my thoughts down on paper. In short, this was a good book on entrepreneurial leadership and I might be tempted to revisit it again in the future. Overall, a good read.
Profile Image for Liisa.
16 reviews
January 30, 2024
Had to cram it into 8h. Good ideas. Very USA 🦅🦅🦅 RAHHH. Not very European. Good points tho, but couldnt relate when it was very ARMY RAHH🦅🦅USA IS BEST🦅🦅🦅 FAMILY (Vin Diesel noises)👺👺 CAPITALISM AND HORRIBLE WORK HOURS AND PAY EVEN WITH FAMILY LIFE 👺👺👺🤩🤩🇺🇸🦅🦅🦅 No but it's supposed to help me write my bachelor thesis so it's actully good for widening my knowledge on the topic. I suggest reading when this topic is something you want to be knowledgable about.
Profile Image for Maria F Ds.
11 reviews
November 11, 2024
Well developed perspective to couple traditional management skills like trust, accountability, and communication, together with an entrepreneurial mindset fueled by vision, innovation and creativity.
An entrepreneurial leader can help companies reach new heights or help build teams that drive innovation as a startup.
Profile Image for Georg.
18 reviews2 followers
Want to read
July 5, 2020
Listen do this HBR podcast - sounded interesting: Rules for Effective Hiring — and Firing
Joel Peterson, chairman of JetBlue Airways, has spent a career leading teams, building businesses, and managing people at every level. Along the way, he's learned valuable lessons
This entire review has been hidden because of spoilers.
22 reviews1 follower
October 19, 2020
Great life lessons

Joel has written a great book that's full of useful advice and wisdom for anyone aspiring to be an entrepreneurial reader. Each chapter has a specific purpose and covers all of the, areas that will define success for a leader.
Profile Image for Arnon De Mello.
46 reviews7 followers
October 26, 2020
Very good read. I learned valuable insights on building trust, negotiation and running effective meetings.

Some quotes I loved

“Never wrestle with a pig; you both will get dirty and the pig likes it.”

“You can’t do good business with bad people.”

“If you’re not early you’re late.”
43 reviews
December 23, 2020
Entrepreneurial Leadership: A Must Read

Joel Peterson takes us through great ways to build, run and execute on a business level. Many valuable, real-world lesson in these pages that you can apply inside your company, next venture or a budding idea.
35 reviews
November 2, 2021
Es un libro de liderazgo que lo recomendaría siempre. Logra resumir muy bien distintos aspectos del liderazgo y de las relaciones que sostienes en posición de liderazgo en una empresa. Me gustó mucho su forma de utilizar recursos de otros autores para profundizar sobre distintos temas.
85 reviews1 follower
July 26, 2025
particularly strong frameworks bolstered with narrative backed by deep experience. that said, became a wandering list of advice. ultimately skimmed the last third.

four stars bc it tweaked a core mental model
Profile Image for Theodore Kinni.
Author 11 books39 followers
March 26, 2020
Terrific--a straight talking, practical guide for leaders. Read an advance copy-pub date 4/21
16 reviews
May 7, 2020
Good book with advice on how to be an entrepreneurial leader who makes durable change.
Profile Image for Luigi.
12 reviews1 follower
July 5, 2020
"Our lives will ultimately find joy and meaning if we succeed in discovering only three things:
- A person to be
- Someone to love
- A work to do"
Profile Image for Rafi.
11 reviews
April 6, 2021
Inspiring and insightful. So many highlighted passages. It's not a recipe book, but it goes over the key elements to consider and the mindset to have to be a good entrepreneurial leader.
Profile Image for Chase Preston.
47 reviews16 followers
October 12, 2021
Good thoughts. Nice and short. Any longer and it would have bordered repetitive.
Profile Image for J. Michael Smith.
298 reviews5 followers
November 11, 2024
This book consists of a series of lectures-turned-chapters by Joel Peterson. He has had full careers in both corporate leadership and teaching. The book contains some helpful practicalities for those who lead organizations. I particularly found his comments on how to fire people fascinating. Other helpful chapters for me were on alignment, culture, and hiring.
Displaying 1 - 18 of 18 reviews

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