I was fortunate enough to read an early copy of A Mind For Sales prior to it's release. At first upon reviewing, I thought to myself, how is this book different from others I've read and then I realized it's not different in it's content. It is, however, VASTLY different in it's delivery. Common sense seems just that, however in the words of Brendon Burchard, "Common Sense is not always Common Practice" and that is exactly what Author Mark Hunter captures with this book. This book I would call the when people stop at 50, you stop at 75. Go the extra mile or ten. It's common sense sales strategy that is delivered in a way that is no fluff, say it how it is or how it should be content.
Why would/should you read this book? Because all of us can get caught up in the next shiny object, the latest technology that will make us that much better, etc., how about just read and integrate some salt of the earth actionable strategies that when you have your mind right and practice common sense, they work, vs. trying to find the next best thing that "might". A very fast read, but have a highlighter ready to go!