Five Frequencies: Leadership Signals that turn Culture into Competitive Advantage

by Jeff Grimshaw, Tanya Mann, Lynne Viscio

Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.” How do you ensure it’s the former, not the latter? Based on the authors’ 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies: 1/ Your decisions and actions. 2/ What you reward and recognize. 3/ What you tolerate (or don’t). 4/ How you show up informally. 5/ Your formal communications. To make a bad culture good, or a good culture great, you’ve got to deliberately transmit strong and steady signals. This guide shows you how. Fast-paced and loaded with real-life examples, Five Frequencies prescribes more than 20 practical Signal Boosts for turning culture into competitive advantage. Check out early endorsements and download the introduction and a discussion guide at www.fivefrequencies.com.

220 pages, Kindle Edition

First published May 31, 2019

Reviews

[Oscar Montezuma Panez · Rating 3 out of 5]

The good: A well structured book, excellent framework to consider while building a transformational culture that you aim to be a competitive advantage.

The bad: too many stories and anecdotes can be at moments overwhelming. Many passages of the book I was left with a feeling of a sales pitch by the authors.