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It's About Damn Time: How to Turn Being Underestimated Into Your Greatest Advantage

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From a black, gay woman who broke into the boys' club of Silicon Valley comes an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams.

In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco Airport, with nothing but an old laptop and a dream of breaking into the venture capital business: she couldn't understand why people starting companies all looked the same (white, male), and saw the chance to invest in the ideas and people who didn't conform to this image of how a founder is 'supposed to look'. She had no contacts or network in Silicon Valley, no background in finance—or even a college degree. What she did have was fierce determination and the will to succeed.

As much as we wish it weren't so, we still live in a world where being under-represented often means being underestimated. But as someone who makes her living investing in high-potential founders who also happen to be female, LGBTQ, or people of color, Arlan understands that being undervalued simply means that a big upside exists. Because even if you have to work twice as hard to get to the starting line, she says, once you are on a level playing field, you will sprint ahead.

Despite what society would have you believe, Arlan argues, a privileged background, an influential network, and a fancy college degree are not pre-requisites for success. Drawing on her remarkable journey from food stamps to venture capitalist, she inspires us all to defy other people's expectations and become the role models we've been looking for.

224 pages, Hardcover

First published May 5, 2020

288 people are currently reading
4524 people want to read

About the author

Arlan Hamilton

6 books49 followers

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Displaying 1 - 30 of 179 reviews
Profile Image for Jessica Jin.
171 reviews96 followers
April 30, 2020
99% of business/self-help books are bad! The decent ones about management will generally all boil down to "build a good team and don't be an asshole." Boring. And despite fun and wild misadventures, most "How I Did It" business success books are also bad because hindsight is 20/20. Once you're successful, it looks better and sells more books to act like you had a deliberate, replicable, plan the whole time; people won't buy a "How I Did It" book if they don't think it contains some semblance of a realistic roadmap for becoming more like the the author. Unfortunately, this aforementioned 20/20 hindsight typically doesn't include being able to see one's own privileges re: familial safety nets or repeatedly being given the benefit of the doubt despite being kind of an asshole because of race or social status, or relinquishing ownership over success by admitting that though you may have worked very hard, many of your differentiating opportunities were still blundered into by pure dumb luck (*cough* Phil Knight).

Anyway, Arlan's book is refreshing because she frames her advice in humanness, vulnerability, and care. The humanness aims to make her world feel accessible, since VC can often feel too homogenous and exclusionary. Her vulnerability is important because fear is too often a thing underestimated people allow to get in the way, and if we don't name it we can't tackle it. And the care (community care, self-care) feels kinda radical given how central capitalism is to her thesis. There's a whole lot of focus on lifting others up and bringing people through doors with you. In a moment where it feels more and more like capitalism has failed society on too many fronts, it's a bit heartening to read about someone who is dealing in it with some structural considerations in mind. This wasn't much of a poetic or philosophical book and it definitely doesn't grapple with some of the bigger political questions re: capitalism and inequity that are deeply buggin' me lately. But if you're looking for some cut and dry relatable leveling about how tf to maneuver into and within the system we've got, this is good.

Big takeaway here is that we need to ask for shit. We don't ask for shit enough. Sucking up fears and asking for what you know you deserve repeatedly and determinedly and being unfazed by rejection produces results. We (non cis het white men) should do a whole lot more of that.
Profile Image for Pamela.
48 reviews
February 29, 2020
A great read for any entrepreneur, but it certainly hit home for me as a woman of color with her own business. To hear someone else expressing and experiencing the things you thought you made up in your head is somehow comforting and enraging at the same time.

Of course, the first chapter, with its explanation of who gets venture capital resources, will piss you off. Arlan Hamilton's story is peppered with tips on how you can cultivate a growth mindset when the game is rigged against and get ahead not in spite of your difference but because of it.

What was especially helpful to me was the section on imposter syndrome. While this hits most women, she points out that it hits underestimated groups even harder because we are often treated (even if it is unconsciously) like we don't belong. This means it's even more critical to do the work - on myself and on being visible in the world.
259 reviews
February 11, 2020
Does "It's About Time" provide any NEW concepts that haven't been told to us a billion times in other self help books?

Not Really.

BUT - Does "It's About Time" present all these things in a more compelling and thought provoking way?

YES.

In this book, Arlan Hamilton guides the reader through her journey while giving suggestions and encouraging people to reconsider their own potential biases. She never comes across as preachy - but rather, as someone who truly and honestly wants you to succeed.

I took away a lot more than I had figured from this book - and I have to say that I found her thoughts on people's privilege very interesting. And I really love how Arlan Hamilton users big chunks of the book to encourage her readers to think about how they can help others.

Thank you very much to Netgalley; the publisher; and the inspiring author for allowing me to read this book in exchange for my honest feedback - I needed this read!
Profile Image for Gloria Talton.
1 review1 follower
May 3, 2020
I already follow Arlan Hamilton on social because her vibe is so relatable. So, I was excited and felt very privileged to get access to a pre-release copy of Arlan's new book, It's About Damn Time. I was really hoping that the piece would share even more of her journey before Venture. It did not disappoint.

In It's About Damn Time, Arlan reflects on her own life experiences while leaving us with timeless advice on how to just...Do you. That sounds like an oversimplification, but unlike other "how to" pieces, the essence of this book underscores how important it is to 1)EMBRACE the parts of you that make you YOU and 2) use that energy to CREATE a life that will allow -as Arlan puts it- the people "looking for YOU to find you".

You can literally follow the evolution of her "badassery" - from the playground when she was a kid, to rolling with Janet Jackson, to becoming an influential venture capitalist.

She tours some of her most vulnerable moments in the book, but always pivots to how she used those life experiences to plot her next move, to be of service to others, or in some cases to just be in the moment.

For underrepresented women (and men) trying to overcome imposter syndrome, being marginalized, or not having a seat at the table you helped build - you need this book in your life. Many of us can recall situations where we were on the cusp of "full-bloom" of an idea or a career, only to be interrupted or blocked by assumptions and biases that we had to overcome. In the chapter - "On Level Ground." - Arlan recounts her experience during a retreat in the French Alps with her business partners and explains how it helped inform how she approaches the opportunities she creates at Backstage Capital:
“...there were people all around me, passing me, getting to places faster than I was. They were heading to the same destination as I was but getting there more easily, with less angst and pain. I wondered if the strapping young men at the front of the pack thought they were somehow better, smarter, superior in some way because they were able to get to the top faster?"...

A really great read - one that I needed and didn’t know it!

I tried to think of who this book will probably speak to the most. Is it women in VC, entrepreneurs, bloggers, podcasters, technologists, life coaches, marketers, mentors? It’s all of the above and then some, it's for all of us. I’m grateful for knowing this book exists and excited to share it soon with my own mentees.

As an added bonus - not a spoiler, you'll also re-learn how to properly wear watches :) and why you should never let anyone just drink your diet coke.



Profile Image for Shriya.
48 reviews37 followers
January 21, 2021
I love Arlan and believe she has done a ton of good for D&I in startups, but I wish this went deeper and was not such a quick read. The quotes felt like filler to make it book-length and I wanted it to go much farther beyond her many interviews.
Profile Image for Emily Tsitrian.
20 reviews
April 26, 2020
I read this book after just having finished Michelle Obama’s memoir, and Hunger by Roxane Gay. Halfway into the book I realized I had just read three consecutive books by black female authors I happen to admire, without having done this intentionally.

Arlan Hamilton’s first book, It’s About Damn Time, was an intimate and compelling reflection on how she went from being homeless to taking her spot as one of Silicon Valley’s leading Venture Capitalists. The book is truly American story full of fun anecdotes, insider secrets of the investment world, and life lessons that anybody will find useful whether you’re an aspiring investor or just interested in how it all works. And it IS about damn time, where black female authors, investors, and world leaders’ contributions are just woven into our collective consciousness and where it isn’t all that remarkable to have read three memoirs in a row by them, because there are so many and they are recognized simply as important pieces on their own merit.

I enjoyed how Arlan writes directly and thoughtfully and doesn’t waste her time in shelling out useful information through her colorful stories. I had a number of takeaways that I plan to utilize, namely the criticality of investing in yourself first, to BE the money, and the importance of paying it forward and amplifying others around you as you level up. I also especially enjoyed the interweaving of personal and professional aspects of life - for me this boundary has always felt blurred, especially when I’m doing work that is meaningful and with people I enjoy, so it felt validating to see another woman blending the two.

I recommend this book without hesitation and can’t wait for her next one!
1 review
April 27, 2020
I've been following Arlan's work for a long time - and even had a chance to meet her. Her willingness to be frank and transparent about her own story, and speak truth to power about the culture of venture capital, startups, and business is refreshing and inspiring.

In this book she leads by example demonstrating great passion, preparedness, and insatiable curiosity. At the same time she gives an unflinching assessment of the systemic barriers that exist for the historically underestimated founders (Blacks, women, minorities, immigrants, LGBTQIA, etc.) and the obligation we (including those for whom it is most beneficial and convenient) have to change the system.

One of my favorite Arlan quotes is "be yourself so that the people looking for you can find you." In a world where we are always trying to be what others want she reminds us to be and invest in ourselves. There is no better investment than authenticity. There are people looking for you and the things you are uniquely qualified to feel, do, say and be in the world. Silicon Valley was most definitely not built for most of us so we have to create a space, claim our seat at the table and make ourselves known. It's About Damn Time inspires those who are carving out a place to share their unique contributions despite the challenges. This book shares insight into the role model all of us need and most of us didn't have until there was Arlan.
Profile Image for Mandy Power.
132 reviews2 followers
April 14, 2020
"When I started Backstage Capital, I was told that in order to be considered a success story, I would need to earn a tenfold return on my investments, rather than a threefold like other venture capitalists. Anything lower and I would be considered a failure. there are literally different rules for underestimated people! I'm here to say; We do not have time for this. We cannot be slowed down by this. We need to be extra confident, extra sure of ourselves; we need to give ourselves 1,000 percent permission to do whatever we want it is we want to do."

It's About Damn Time is about finding a mission bigger than yourself and doing whatever it takes to achieve it. Arlan Hamilton built Backstage Capital, a venture capital fund, while homeless. This book goes into her story of why she decided to launch a VC, how she did it and her advice to help others on their journey.

To date, Backstage Capital has invested in more than $7M in 130+ startups with founders who are underestimated - people of color, women, LGBTQ.

If you are launching a business or interested in VC, this is the book for you.


*I read an advanced copy of this book provided by the publisher*
Profile Image for El.
14 reviews
April 29, 2020
Arlan Hamilton has done something that will prove to be helpful to entrepreneurs who have been historically UNDERESTIMATED.

In IT'S ABOUT DAMN TIME she gives the reader a straight, no chaser "To-Do" list that can only come from someone who HAS DONE IT.

This book is clearly written with usable information, insight, and ingenuity. You will be clapping out loud for her resilience and rooting for the burgeoning entrepreneur.

Read it, learn from it, and go make the world a better place.
Profile Image for Harold M..
103 reviews3 followers
August 1, 2020
I've heard a lot about Arlan on Twitter and her work with backstage capital, her black and LGBT owned and centered vc firm. I hoped by reading to know more about vc investing, it's ethical complications particularly for founders of colors and who and what she invested in specifically and how things went, good and bad and for the hype was she successful and what success might actually be. I didn't learn much about those things. There's a brief description of vc at the book. What's inside is a really interesting story of hustling and creating luck and centering underrepresented folk. Arlan is the product we read about in this book. She's dynamic and unrelenting and resourceful. I commend Arlan for hustling and doing all she's done. I wish this book went further.
Profile Image for Deena McKay.
7 reviews2 followers
April 28, 2020
It’s About Damn Time is an inspiring book especially if you are on the journey to being a founder or figuring out your next steps. Arlan tells the journey of making something out of nothing. Her hustle attitude combined with authenticity and kindness makes this book and her journey different than a regular self-help books.
Profile Image for La'Tonya Miles.
Author 4 books15 followers
November 26, 2021
There's not a lot of meat on this bone, but I liked it overall. I just wish there was more content about being a venture capitalist than generic advice that I've heard elsewhere. Arlan seems like a cool person--wish there was more of her personality and experiences in this book.
Profile Image for Theodora Lau.
Author 2 books4 followers
April 23, 2020
From being on food stamps to starting a multimillion-dollar investment fund, Arlan Hamilton’s journey is nothing short of incredible. And yet, in more ways than not, it shouldn’t have been so difficult. The fact that it would take us until October 2018 for Fast Company to have their first Black female noncelebrity to grace the magazine cover is disappointing. The fact that only “one-fifth of 1 percent of all venture capital in the United States goes to Black women” is beyond disgraceful. The assumption that people have to “lower their standards” just to “accommodate” more women into senior level jobs is simply outrageous.

But yet, here we are.

Women, people of color, and people who identify themselves as LGBTQ are all underrepresented in our innovation economy; it’s about damn time that we include more voices. where everyone can have a chance to try and be successful, regardless of who they are and where they are from.

It's About Damn Time: How to Turn Being Underestimated Into Your Greatest Advantage isn’t just about the sobering statistics of lack of diversity - it is a story of hope and humanity; an authentic account - of what is possible. Arlan’s journey is a testament about the inequalities that exist in our society, and an empowerment to those who feel underestimated. In the book she talks about the importance of learning and giving back, the duty to help one another - and to amplify the voices of those who aren’t being heard. She teaches us the importance of relationships and the power of truly connecting.

Arlan reminds us that diversity and inclusion is not just a box to tick; and that “no matter what we do for a living, or where we are in our career, we deserve to walk through the door of any room we want to be in.”

I hope that you, like me, will find inspiration from Arlan’s journey and her book “It’s about damn time” - as we write our own headlines and work together to challenge the status quo.

And “once you make it there, don’t forget to let someone shorter stand in front of you.”

Thank you Arlan Hamilton.
Profile Image for Ande Lyons.
1 review
April 8, 2020
From the opening line to the final piece of advice, I was consumed by Arlan Hamilton's stories, strategies, solutions, insights and inspiration for founders and for anyone pursuing a dream. As a founder of 4 businesses (one VC-backed; another Angel-backed;) and a coach to newbie founders, I was delighted to find terrific reminders and new ways of viewing the startup journey.

Given my deep knowledge of and experience with Venture Capital, it is JAW-DROPPING to read how Arlan built Backstage Capital! Throughout It's About Damn Time she shares strategies, tactics and mindset hacks that helped her persevere without a smidgen of “traditional” experience, connections, and let’s be honest “the VC look.”

The chapter on Resilience helped me go even deeper into accepting a painful, scary time in my life that required a lot of forgiveness. This period absolutely prepared me for my work in the world, as nothing else could prepare me. Thank you Arlan for reminding me these were “experiences built just for me.”

Being a founder is hard work, and in moments of profound discouragement, we need reminders of why we're building a business, and why we're uniquely qualified to build our business for our customers. We need role models like Arlan Hamilton who share their struggles and stories so we can forge forward under enormous levels of uncertainty and constraints.

I will happily share It's About Damn Time with clients and colleagues so they can be reminded and inspired to continue bringing their gifts to the world.

NOTE: I was given an advanced copy of It's About Damn Time to read and provide an unbiased review.
Profile Image for Emily.
1,313 reviews61 followers
May 16, 2020
I’ve followed Arlan Hamilton ever since I first heard about her on the Gimlet podcast Startup. At the time, I listened to their narrative a bit too much and bought into the idea that she was overspending and taking too many risks. After following her on Twitter for a few years and learning more about her, I came to appreciate her a ton. I particularly enjoyed her insights in this book about her perceptions of Startup’s season on her. She pointed out biases by the host and team that I never thought of—and she’s spot on, of course. They never would have posed certain questions if she were a White man.

This book is an enjoyable read. Arlan’s led such an interesting life, and it was fascinating to hear about her music tour producer career, overcoming alcoholism, and more. I wouldn’t say it’s earth-shattering or revolutionary. At times some concepts feel overly simplified or too general. But I did cheer at the section that denounced hustle culture and loved when she talked about getting paid what she deserves for speaking gigs.

I’m so glad Arlan Hamilton exists and is doing such amazing work. I hope she succeeds at her goal of making her own company irrelevant because there’s someday an abundance of representation in tech 🙌
Profile Image for Naomi.
29 reviews6 followers
April 21, 2020
As someone who doesn't plan to raise capital as part of my business models, I originally didn't think this book would apply to me. How wrong I was. From the beginning chapter, I was hooked on Arlan's story, and her innate ability to weave in business advice, truth and pointed (and poignant) realities, as well as real life suggestions to change the narrative. One of my favorite quotes is: "The assumption that underrepresented means under-qualified, unaccomplished, inexperienced, or unskilled not only is false, it also shows how far we have to go to change the idea of what a successful founder is."

I have far too many highlighted quotes to share here, so instead of going on and on, I highly recommend this book for founders who identify as female, for funders who identify as white and male, and for anyone who aspires to be part of the change-maker and solution based narrative!! From encouragement around how to get your own leg up, to remembering how to help others once you've "made it" yourself, Arlan doesn't hold back on delivering straight, but loving talk.

"Diversify your team, your friendship group, your community". Thank you Arlan for a powerful reminder of what's next!
Profile Image for Rebecca Tolley.
Author 5 books27 followers
May 5, 2020
Infinitely readable, Arlan’s writing is accessible and warm and feels like she’s talking to you in real life, sharing her story of success and rise within her field. If you’ve read leadership and business books some of what she covers will be review, and for the rest of us it’s a reminder encouraging us to ask the questions nobody else is asking, follow our dreams, and act upon our visions. What I loved about Arlan’s book, besides learning more about her path to success, was her perspective as the only black, gay woman in Silicon Valley’s venture capitalist community, which skews 90+% male. The majority of books I read on leadership, innovation, creativity, and organizational culture are written by white men. Examples of leadership, creativity, etc they cite within their books are always white men, just like them, because their scope of experience and perspective is so limited. They don’t normally recognize or affirm the spectrum of creativity and leadership that Arlan embodies in her work and in this book.
Profile Image for Sheeta Verma.
1 review
April 26, 2020
When people publish books they usually become another outlet for them to preach and flex their accomplishments. Arlan is the first who has written about her journey to empower others, especially women of color. There isn't a single chapter that doesn't make me get goosebumps and make me want to put my kindle down, pick up my laptop and create something to change the world. As a first generation, woman of color with little connections this book taught me that I am doing just fine and I have the ability to do better and be better and change the world. I have already planned to gift this book to many of my hustling women because everyone deserves to feel the empowerment and motivation that Arlan did for me through this book. It changed me and helped me breathe, often I find myself getting thrown over by the inequality the tech industry has but whenever I pick up this book and read the bookmarked pages or highlighted sentences I am able to realize that I just need to hustle harder. Thank you Arlan for inspiring me always, inspiring all future hustlers, and making all women realize we always deserve a seat at the table.
Profile Image for Etiene Dalcol.
20 reviews28 followers
November 1, 2020
This book has useful concrete advice that applies to me, delivered in digestible entertaining and memorable way. The most important part of it is that it fills you inspiration and energy, instead of being one of those books that focus so much on how it sucks to be a minority, that you just feel sad demoralized with reality afterwards.

Some stuff I would love to have seen mentioned:

1. Government fundings like grants for social, cultural and educational projects.

2. How to manage side hustles along a full time job if you're absolutely drained after hours. Despite the repeated message of self-care in the book, I already don't believe a 40hr journey is sustainable to many folks, let alone that + hustle.

3. More perspectives outside the north american mindset. Concerns like keeping a job just so you can pay for healthcare is luckily not a thing in many places, and perhaps some are way more concerned with not overworking. But I naturally understand the book is offered through an US view to a US public.

This amazing book is a must read for any underrepresented person in positions of power who are starting new projects.


1 review
April 12, 2020
It’s About Damn Time is part autobiography, part professional advice, and part self help! Hamilton weaves together her personal narrative (gripping by itself) with insight from her successful, non-traditional career to guide readers through their own awakening to what matters most in business, and in life. I found myself pausing often and thinking about how Hamilton’s experiences mirrored my own, even though we are, on paper, quite different from one another.

The book is easy to read and extremely quotable! Great choice for yourself or as a gift for a recent grad, entrepreneur, or anyone else who can benefit from smart, motivational guidance. Thanks to the publisher for an advance copy of this great read!
1 review
April 28, 2020
Have you ever been underestimated? Ever wondered what would happen if you took a chance and if you showed people who you truly are? Do you know just how powerful making a connection can be?

I came across Arlan Hamilton a few years ago when she was featured on the cover of Fast Company and then again in 2019 as part of Forbes 30 Under 30. As I learned more about her, I became more intrigued about her journey and how she became one of the top leading Women of Color Venture Capitalist. I was so excited to learn that she was writing a book and I couldn't wait to read first hand about her experiences.

It's About Damn Time takes you not only thru Arlan's journey but it gives you an insiders glimpse into the world of business all while learning why its important to be authentically you.
Profile Image for Sarah E..
4 reviews36 followers
April 21, 2020
I absolutely loved Arlan Hamilton's new book, in which she shares the roots of forming Backstage Capital, as well as her incredible, inspiring journey from outsider to insider. According to research cited by Hamilton, only one-fifth of 1 percent of all venture capital in the United States goes to Black women. Hamilton shares critical advice from the trenches for underrepresented founders and leaders, plus how the startup world can and must improve in order to be more inclusive. We're all familiar with "boys club" of tech and entrepreneurship, but Hamilton's wisdom is aimed at all folks, not just an elite who fit a stereotypical (outdated) idea of who should and can build amazing companies. I couldn't put it down. Highly recommended reading.

Profile Image for Zahava.
76 reviews3 followers
February 6, 2025
I really enjoyed reading this book. The writing style was very conversational and the information wasn't like some finance books I've read basically lecturing you on what you're doing wrong and what sacrifices you have to make if you want success. Arlan's approach is much more wholistic, take care of yourself, make good choices, and you can find success. Her story is inspiring too, especially if you're from a marginalized group but I don't think anyone would feel left out if they're not from a marginalized group. Likely everyone has been underestimated at some point or another and would benefit from seeing how to turn that to their advantage. A good read for sure.
1 review
April 23, 2020
I was lucky to get an advance copy of this book and thoroughly enjoyed it. A refreshing take on the typical business/VC memoir. Arlan is honest and specific with her advice, and her candor made me laugh out loud a few times. I’ve given up reading business books for awhile now but It’s About Damn Time was a welcome break to that streak. As a gay woman who also owns a business it was inspiring to see someone who I can model myself after. Would absolutely recommend this book to dozens of people in my life.
1 review
May 1, 2020
This book is an amazing review of what can happen if you set your mind to something and stick to it. Arlan and her story are an inspiration - from bootstrapping a music tour to a whole venture capital fund, even while battling other people's biases and her own personal hardships, Arlan made it happen. And she shares it all with you in this book. She passes on her own wisdom to readers through sharing her experiences and knowledge.
1 review
April 19, 2020
This book by Arlan Hamilton feels like a long conversation with Arlan over coffee or tea. I laughed, cried, nodded my head, and said “hell yeah” more than one time.

Arlan drops gems and accessible actionable advice. What I dig the most is that this book is reflection on her life that includes business, but not all about business.
1 review
April 28, 2020
Arlan is an awesome storyteller and connects readers to her experiences in a way you feel like you were there with her. The book and Arlan herself offer motivation to me as a black, gay woman. “It’s About Damn Time” (Advanced Copy) is jam packed with advice and inspiration for any level/type of entrepreneur!
Profile Image for Mita.
1 review3 followers
April 20, 2020
Consider this book one of the new classics for entrepreneurs to keep handy. If you have a vision of what you want to build, and come across the inevitable roadblocks and challenges of scaling a business, you'll be utterly inspired by how Arlan grew her venture capital fund from the ground up with insane perseverance, grit, and a lot of creativity. I highly recommend this book!
1 review
April 8, 2020
What really stood out to me was Arlan’s generosity in breaking down her process to initially build her network, educate herself on the VC environment and work her plan strategically....she also drops many important names as if to say “if you don’t know these folks, you need to!”

This isn’t just an inspiring memoir about a woman who decided that the status quo wasn’t good enough and intentionally changed her life, and many others, by venturing into unknown territory. Nope, this is a HOW TO manual to build your own business, get your dream started, and find the network you’ll need to create to become “self made”.
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