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Instructional Story Design: Develop Stories That Train
Once Upon a Time, Storytelling Met Instructional Design
From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design.
Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story.
Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention.
This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video.
With this book, you’
From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design.
Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story.
Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention.
This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video.
With this book, you’
280 pages, Paperback
Published April 7, 2020
53 people are currently reading
320 people want to read
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Displaying 1 - 4 of 4 reviews
May 28, 2021
This book is a must read for anyone who is designing training programs. Rance utilizes his knowledge to perfectly explain how stories can be an effective tool for teaching and learning. The book includes a ton of case studies and examples.
November 28, 2021
I read this on the heels of Clark Aldrich's Short Sims. This one is not really about branching scenarios specifically, but story telling as a technique that can be used in a multitude of mediums. Greene does a fantastic job of including examples of what this looks like in video based training, powerpoint training, branching scenarios, and more. He also uses stories about fictional ID situations to demonstrate his techniques in action. I'd actually recommend this book to aspiring writers of all kinds, not just instructional designers.
February 17, 2023
This is a great book for training specialists who are trying to dip their toes into the instructional storytelling waters. Each chapter ends in a practice activity with helpful templates. Definitely a book to reference while working on my next training project!
October 10, 2021
A book on developing stories for training written by an actor and script writer. An absolute must read for anyone interested in training through stories
Displaying 1 - 4 of 4 reviews