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240 pages, Kindle Edition
First published August 18, 2020
“How do you make a charismatic thing—not just a thing that works, but a thing that has elegant presence or pleasure in its handling, some kind of draw, a thing that pulls you in or makes you think while also being handy, modest, even garden-variety in its value? This combination is what makes design so interesting to so many people. It’s not just the quest for a better mousetrap, and it’s not just a free-form experiment, and it’s not just a slick new color scheme for a mobile phone case or a toaster oven. Design calls for all of those things together: trade-offs and opportunities for mixing utility and significance. It’s a mix that’s hard to get right.”