Radio Secrets: An insider's guide to producing powerful content for broadcast and podcast

by David Lloyd

What makes a successful presenter?

How do you attract and engage your audience?

How can you distinguish yourself to enjoy lasting success?

How do you ensure your programme or podcast chimes with audiences in an ever more competitive world?

Drawing on his forty years in radio and on fresh interviews with the leaders in their fields, David Lloyd shares tricks of the trade, and offers advanced insight into listener behaviour, illustrated with rich examples. Radio Secrets is a comprehensive guide to contemporary presentation and production techniques in all formats, from writing to delivery, across radio and podcasting.

Read this book and gain insights

Tight contemporary music presentationGenerating the most engaging talk contentDeveloping authenticity and likeabilityHandling double-acts, callers and contestsUnderstanding the audience and keeping them listeningWhether you are a newcomer or a seasoned performer, Radio Secrets is essential reading.

232 pages, Kindle Edition

Published July 16, 2019

Reviews

[Mark Smith · Rating 2 out of 5]

Too much promotion of formulaic radio styles. Eg don’t play a slow record at the top of your show, don’t talk unless you have to. It’s like a handbook for the very worst style of radio such as Magic or Heart where an iPhone in shuffle would be a better bet.

If you’re new to radio then it’s good at explaining the jargon but if you want to do innovative radio then listen to some of the best podcasts to learn what works.

[Jonny Brick · Rating 5 out of 5]

Essential textbook with phenomenal primary sources and all bases covered. As useful as a £500 seminar on how to make great audio, for a fraction of the price!