The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

by Dan White

In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

Genres: Nonfiction

184 pages, Hardcover

Published September 10, 2020

Reviews

[Samuel · Rating 3 out of 5]

Great overview of strategic marketing theories, however most of the chapters felt a bit light on and I would have liked if the author spent a bit more time diving deeper into these theories and their applications.

It's a book to pick up and explore the different aspects of marketing, not necessarily a book I'll be quoting or referencing. Another thought, it would have been nice if he provided more academic references.

In saying all of this, it's a robust book that summaries the different aspects of marketing in a creative way.

[Silvia · Rating 5 out of 5]

This book is a joy to read!. Dan, the author, simplifies complex marketing principles and provides plenty of examples that makes it very easy to understand. Not to mention that the illustrations and format are lovely. I will definitive keep it on my office desk as my new go-to- marketing book and will be buying more as gifts. I highly recommend it to any experienced or amateur marketeer.

[Bruno Rio · Rating 3 out of 5]

A very simple and smart approach on the basic frameworks and marketing concepts. Not for the advanced or expert but I could say as truly useful for the beginners or those curious about Marketing as a management craft.

[Duhart Vader · Rating 5 out of 5]

I think this is a great book! It has the basics clearly explained. I recommend everyone working on market research to have a look at it.

[Neil Krikul · Rating 3 out of 5]

This book covers all good marketing strategies but on a surface level.

[Dan White · Rating 5 out of 5]

I wrote/illustrated the book so this review is exceptionally biased. I do believe, however, that it is a good book. I have spent decades trying to find the simplest, clearest and easiest ways to explain key marketing concepts to both newcomers to marketing and seasoned professionals, and this book is the culmination of all my efforts. I hope you find it useful.