Branded Interactions: Lebendige Markenerlebnisse für eine neue Zeit

by Marco Spies, Katja Wenger

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.


All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Genres: Design, Business, Nonfiction

Hardcover

First published November 1, 2012

Reviews

[Seema Rao · Rating 3 out of 5]

Thorough and attractive book about User Experience design.

[Alexandria Blaelock · Rating 3 out of 5]

This book will most likely be interesting and useful for professional developers. Not as interesting or useful for website owners who are still trying to get to grips with WordPress block themes.

[Lukas · Rating 1 out of 5]

I did not even read the book, just flicked through it, but thought it was my duty as a lawful citizen to warn anyone who might even think about opening it.

Please do not for your own sake.

It is full of meaningless business buzzwords (that it ironically warns against), purely theoretical and overly simplified frameworks for running a project that would not even work for a 6th grade chemistry presentation, and even with concepts that might be vaguely interesting (eg lean methodology) it barely scratches any meaningful surface.

I am heavily contemplating donating to plant a tree just to repay the society for having a physical copy of this book in my flat.

[Kris Gösser · Rating 4 out of 5]

Very good summary of several models of thinking about branding. It's a very actionable book, which I like to see.