Doing business in the US is exciting and challenging. The size, wealth, and diversity of the American market is hard to beat. But when it comes to US business culture and US business etiquette, too many Danes assume that the US is just like Denmark - only bigger. This can be the first of many expensive mistakes.
Find out:
◦ What to expect in meetings and negotiations with Americans ◦ How to make small talk with US colleagues - and which topics to avoid ◦ What American employees really want from a manager ◦ Why your US customers want you to be available all the time ◦ How to speak American-sounding English and avoid errors ◦ Why Americans love exclamation points!
Kay Xander Mellish grew up in Wisconsin and graduated magna cum laude from New York University, where she studied journalism and art history. In addition to her non-fiction work, which has appeared in publications including the Wall Street Journal, the Guardian, Sports Illustrated, Mother Jones, and the Danish tabloid BT, Kay spent many years writing fiction.
Unable to find a publisher, she began flyposting the first page of her short stories on lampposts and construction sidings in New York City, with a voicemail number to call if readers wanted to hear the rest of the story. After a law-and-order mayor cracked down on flyposters, Kay took to the internet, creating in 1995 one of the first fiction sites on the web.
Kay moved to Denmark in 2000, and now runs the KXMGroup, a Copenhagen-based consultancy that helps Danish companies communicate in English.