Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

by Jay Conrad Levinson

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

288 pages, Paperback

First published November 13, 2007

Reviews

[Cameron · Rating 2 out of 5]

Insane amount of typos. You'd think the authors of a book about marketing would make sure that their product was up to spec. Seems like they crank these Guerrilla Marketing books out as quickly and often as they can so they can keep making $. Some decent ideas but mostly generic, somewhat out-of-touch advice. The grammatical and spelling errors really make it hard to take this book seriously.

[Rick · Rating 3 out of 5]

So many errors. Wondering if the editor was rushing on a Friday afternoon. Not sure i could read any others in this series.

[Jennifer · Rating 4 out of 5]

Having come from a non-business background, this book really opened my eyes to different marketing tools I can use in my new business. I am more than excited to start using several of the things I learned from this book right away!

[Bubbles Rahmawati · Rating 5 out of 5]

Thumbs-Up :)

[Christian Utter · Rating 2 out of 5]

Marketing 101 written by old people

[Christian Edward · Rating 3 out of 5]

Very practical, almost hand-holding approach to "guerilla" marketing. Useful for beginners, somewhat redundant for people already knowledgeable about the field.

[Nicholas Rozier · Rating 5 out of 5]

Great read. Not a lot of fluff like most "Start up" guides in the business section. Strong principles easily grasped and applied.

[Denise · Rating 4 out of 5]

Succinct and easy-to-follow for those not classically trained in marketing.

[Rebecca · Rating 5 out of 5]

This book is awesome!!! I'm loving the practical tips. It's useful from the start.