The Evolution and Social Impact of Video Game Economics

by Casey B. Hart, Hsuan-Yi Chou (Contributor), Mark D. Cruea (Contributor)

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.

180 pages, Paperback

Published February 14, 2020

Reviews

[megan ˚ʚ♡ɞ˚ · Rating 3 out of 5]

3.5 stars, some interesting ideas however I would’ve loved to see more surrounding the actual businesses in the industry.