The Law of Virtual Worlds and Internet Social Networks

by Andrew Sparrow

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

264 pages, Paperback

First published December 16, 2009

Reviews

[John Carter McKnight · Rating 1 out of 5]

Perhaps the worst thing ever printed. Aside from reading like a machine translation from Finnish or Navajo, and constant dropped or extraneous words and phrases, the book displays the author's truly astonishing ignorance of his subject matter.

If negative stars were possible, I'd reward them. This book can only reduce a reader's useful understanding of its subject, through its many misrepresentations and generally soul-destroying awfulness.