I don't remember exactly how or when I discovered James Smith, the World's Favo[u]rite Personal Trainer and "That Hashtag-Calorie-Fucking-Deficit Guy" (#CFD!), but I have been following him for a good while on the Social Media, and I freaking love him. He speaks my language, which, for the record, isn't ENTIRELY f-bombs, because my vocabulary is comprehensive and multifarious (and I obviously have access to Thesaurus.com) but it does comprise a goodish chunk of it. But mostly I mean that he's fluent in No Bullshit, which I appreciate. There's so much garbage out there, and it is entirely refreshing to have discovered someone who really just wants people to be educated and in control of their own lives and bodies.
I joined his James Smith Academy (JSA) back in 2018, and one of the best things about it (besides Diren Kartal's fine self *drool*) is that it's NOT the kind of program you join and then can never leave if you want to continue your progress. I'm looking at you, Weight Watchers, et al. Let me elucidate. I did a free trial of WW several years ago, back when it was just WW Points. I lost weight, but absolutely LOATHED HATED AND DETESTED having to track the points - which meant looking up EACH FREAKING INGREDIENT, figuring out the points for them, and then adding them up for each meal, and then calculating my total for the day, and subtracting that from my allowance. Here's the thing about WW - they don't want you to know the actual nutritional value of foods, or that what they are essentially doing with their complicated hocus pocus is creating a calorie deficit you could do on your own. That's why their program changes every time the wind shifts. I googled "Weight Watchers Points" just now, and the suggested results included: Points, Points Plus, Freestyle, & SmartPoints. Question: Why does the points program calculation need to change so frequently if it's working? Answer: They want you as a member. And they make the program ever more "simple" by taking all of the education and information out of it so you must rely on them for it to work.
Same with food prep programs like Jenny Craig. Yes, you'll lose weight. But you won't know how to do it WITHOUT THEM. And that's what they're counting on.
James Smith isn't about that life. He wants you to join his program (or don't, you can learn a lot from him for free on social media), learn as much as you want or need, and then go on about your life without a recurring bill showing up on your credit card each and every month until you die. (Except maybe that gym membership charge. But only if you use it. :P)
Anyway, so I followed him for a while, and then I joined his academy, and was rocking it, but I'm a lazy wagon-falling bitch and so this is my kickstart to get back on that freaking wagon and ride it into the sunset. When I found out that James was writing a book, I was all YES PLEASE and pre-ordered that beech. AND, it should be telling that it didn't sit on my TBR for a decade before I got around to reading it, either.
A lot of the book was rehashing stuff that I was already familiar with, having followed him and suchlike, but that's to be expected. His social media and online presence will only reach so many people, and despite how much his following has grown in the last few years, a book, published and released into the wild, will reach a much vaster audience, and likely a good chunk of those readers will not know who he is or what he's about. There is a ton of good information in here, but it is true to its word that it is NOT a diet book. You will not come away from this book with a new fad eating plan that's guaranteed to burn the fat into lean muscle overnight without lifting a finger, just eat this one mystery food every day at 3:29PM and watch the fat melt/burn/evaporate/transfigure off like the magic it would be. You will come away from this book with a LOT more information, a much improved fitness industry Bullshit Detector, and a more positive outlook on your prospects for achieving and maintaining a lifestyle that works for you.
Because that's what it's all about, right? Maintenance. Can you maintain that Low/No-Carb diet forever? Can you maintain that uber-restrictive clean eating plan? Or that juice fast/skinny coffee/coffee with butter/fat-blast lollipop/whatever diet? I sure the hell couldn't. I can't maintain even the CONCEPT of those kinds of insane restrictions long term. One of the first things that I learned from James via his videos was this: You don't need a diet. You HAVE a diet. You just need to make it work for you. And that's where the education that he provides comes in... to learn what your daily energy expenditure and calorie needs look like, and then work with those numbers to create a sensible, reasonable deficit that will result in losing fat.
This book is not a diet book. It's more of an inspirational, educational, self-helpy kind of book with a lot of nutritional and fitness science thrown in for good measure. I LOVED how many times he said "What does the science say?" on a topic. That's the content I want. The science, the facts, the real. This is why I follow him and happily bought a book that rehashed so much of what I already knew, and why I highly recommend his program to all of the people. (Including my wagon-falling ass self, of course.)