Part personal development guide, part adventure tale, Tribe of Millionaires teaches readers six timeless lessons about the power of those around us to transform our lives.When Ethan Martinez receives a mysterious invitation after the death of his father, he embarks on an adventure not only to save his struggling business, but to discover his past. Traveling to a tropical island with the mysterious “Tribe of Millionaires,” Ethan finds his whole approach to business and life shifting with each lesson.The more time Ethan spends with the enigmatic members of the tribe, the more he comes to realize that the answers he seeks are, as they are for all of us, hidden in plain sight.
6. The Influence Effect Your destiny is shaped by those around you.
If you consume success content then you’ve likely heard this before - but here’s an interesting exercise for you. Write down the first names of 10 people who you interact with most. Then put their annual income next to their name. Add the incomes up, and divide the total by 10. The answer will likely reflect your annual income.
As the old saying goes, “your net worth is your network”.
Why on earth does the world work like this? Why can’t you hang around your poor friends but also grow a business or invest to become wealthy?
I’ll tell you the secret. It’s a reflection of our hard-wired biology. Early humans acted in tribes to help each other survive. These days you can live in your own apartment, work from your laptop, hop down to the supermarket and grab your food. It’s not as difficult these days to meet your basic needs.
Back then, it was crucial to be in a tribe so that everyone could share their time, energy, and skills to hunt and gather food, maintain shelters, and keep predators away. To stay in a tribe and therefore maintain your survival, you had to be like the tribe in order to be liked by the tribe. You couldn’t afford not to conform to the tribe.
How you think, what you believe, what you wear, what you do - The people you hang around will influence this, and therefore your wealth. So make sure you hang around the right people.
Keep watching because in the next part I will share with you how to identify the right people to hang around, but first understand why the right group of people compounds your efforts. This is called... 5. The Multiplier Effect The right group of people compounds your efforts.
Here’s Doctor Proctor. And here’s Chiropractor Carl. They live in the same town fixing patients' problems.
Doctor Proctor often diagnoses patients with back problems. But he doesn’t specialize in fixing back problems. So Doctor Proctor has an idea.
“Hey Carl! I have an idea. I have many patients who come to me with back problems, and I end up turning them away because I don’t know how to help them. What if I sent them to you, and in return, you hand me 10% of the money they give you?
It’s a win-win for both of them.
Now imagine if Doctor Proctor and Chiropractor Carl made friends with Sangwhan the Salesman. Sangwhan can help them boost their sales from clients, and in exchange, Proctor and Carl can help Sangwhan with his health. As Sangwhan becomes healthier, he thinks more clearly, makes better decisions, and is able to help Proctor and Carl make even more sales. As they make more sales, the more they are able to help Carl by investing in his health.
Can you see how the benefits compound for these men, the more they connect with each other?
Imagine the tribe of 3 take this further and connect with Social Sessel. Sessel is a connector, which according to Malcom Gladwell, author of The Tipping Point, is a person who knows a lot of people and has an extraordinary knack of making friends and acquaintances.
“It isn’t just the case that the closer someone is to a Connector, the more powerful or the wealthier or the more opportunities he or she gets. It’s also the case that the closer an idea or a product comes to a Connector, the more power and opportunity it has as well.”
This is the power of tribes with the right people. Connect with those where you can create a win-win situation. 4. The Accountability Effect Responsibility to others is the world’s most powerful force.
If you’re the work-from-home entrepreneur, then nobody is telling you when to get up in the morning.
Natural selection led us to want to fit in with others. It was a survival advantage. Accountability is an extension of that. Those who felt a responsibility and commitment to their tribe were an asset. They helped the tribe survive. And that meant that they reproduced more often. Therefore, those who were accountable passed their genes on. Thousands of generations later, we still have what you might call a legacy of accountability. We feel a sense of commitment to others. A need to keep our promises and follow through on our word.
This is part of the reason why David formed the tribe GoBundance: to elevate the lives of driven men and to hold each other accountable. I’ve included a link in the description below if you are interested in joining. 3. The Authenticity Effect You find your true self among those you trust.
With trust you feel more comfortable being your authentic self. You might run a company and always put on a face to make your employees think everyone is okay, or you might act like someone else in order to please a client.
I want you to take a moment to think back to a time where you met someone, and you felt like you could share everything with them. When you were around them, you were able to talk about anything without being judged. If you’ve never had that experience, then I encourage you to open yourself up to new experiences with others. That might mean joining a rock-climbing group where trust is required between you and a partner in order to climb a cliff. Or any other activity where it challenges you to trust somebody else. 2. The Purpose Effect The right people reveal your richest source of power.
Money isn’t a purpose. It’s wild how much time we spend on thinking about money, saving money, spending money, fighting over money, worrying about money. Money money money. Ask yourself, “If I didn’t make money, why would I do it?” When you have that answer, you’ll have found purpose.
When you leave yourself to your own devices, it’s easy to fall back into the ‘how’ behind things. And into things like fame, beauty, money, and all this nonsense. Remember money is not the purpose, it’s a tool to help you serve your purpose. The right people will remind you of your purpose. 1. The Connection Effect Your life will be measured by the quality of your relationships.
In Bronnie Ware’s book The Top Five Regrets of the Dying, one is “I wish I’d stayed in touch with my friends”. They also said, ‘I wish I’d had the courage to live a life true to myself, not the life others expected of me. And, “I wish I’d had the courage to express my feelings”.
By being in a tribe of the right people, you can avoid all these regrets at the end of your life. After all, what’s the point of anything you are doing right now if you’re only going to bed on your deathbed and regret what you didn’t do?
And take my word here, I know multiple entrepreneurs in my life who seem to have it all - Great with women, have lots of money, are sharp thinkers etc. But I’ve seen them on their knees, writhing in pain behind the scenes, only to have them emerge as new selves who’ve expressed to me through their words and actions that connection is the highest purpose of all.
Gobundance keeps turning up in the podcasts I listen to, and I'm interested in the concept, so I thought I'd pick this up - in the full knowledge that it would basically be an advertisement for the principles of the group.
To get the negatives out of the way: obviously, no one is reading this for a great literary experience. It's corny and over the top. The narrator for the audiobook version was fine, but not great - I cracked up when the main character mentioned "noticing Simon's slight accent for the first time - South African?" since the narrator had been giving Simon a pretty strong Eastern European accent the whole time. And it's not exactly a nuanced introduction to any ideas. It's kind of like The Goal. Not a great novel, but not really supposed to be.
The message is good and the concept of a high-achieving, intentionally built community and accountability is something I'm looking for. That's all fine and the book was exactly what I expected on that front.
The reason I'm giving it a fourth star is that I did the "ten people" exercise and was shocked at how on the nose it was for me. Because I have multiple streams of income, I wasn't actually sure exactly what income I was hitting this year until I sat down and added it up for an unrelated exercise about a week ago. Then I did this exercise, and what came out? Exactly the number I'd figured out just a few days ago. Only off by a couple hundred. I may have cursed out loud. It was pretty wild.
“Is it all a function of time? The more time I spend with someone, the more influence?”
Simon thought. “Great question. Time is certainly a factor. But influence can also be created by intensity.”
“A great example would be people who go through a highly emotional experience together. Think of troops in battle. Even a short period of time together bonds them very closely. In those cases, the Influence Effect can be very strong.”
“You told me earlier that you learned the Influence Effect from my father,” I said after we’d sat in silence for a few minutes. “Where did he learn it?”
“Your father invented it,” he said. Then he laughed, “That’s not true, actually. No one invented the Influence Effect. It’s like gravity. It’s always been here and always will. You can’t escape it, only use it to your advantage.”
“But my father taught it to you?”
“Like the apple falling on Newton’s head, your father was just the first person to notice and articulate it. He taught it first to me. Then, together we taught it to others.”
The first was a handwritten note:
Good morning Ethan, See you for breakfast at 9. Dress for hiking. We have ground to cover. - Vikram
If you were the only person with a phone, how useful would it be?”
“The more people in your network who have a phone, the more valuable the connection is. In telecommunication technology, there’s a law for that. It’s called Metcalfe’s Law.
In our tribe, we have a similar rule. It’s called the Multiplier Effect. It says that whatever you do alone, you can do far better in a group.”
“And as you surround yourself with more people, your ability to make things happen is multiplied.”
A broken phone doesn’t add to the value of a network. It may even decrease the value. Choosing to surround yourself with the right people is still critical.
Tall and stocky, he was built like a retired linebacker. His sheer physicality seemed to grant him a certain authority
Vikram wrote on a whiteboard:
To generate possible solutions for Ethan’s business problem
“Okay, Vikram said, “Ten minutes, groups of six.”
“They’re generating ideas,” he said. “Brainstorming.”
“Don’t they need me to be involved?”
“You will be,” he said. “But not yet. You’re too close to the problem. For now, you have to let the network work.”
“You’re rewarding people for something,” Davis continued. “I see that. It’s a great idea. But if people don’t go to the gym, nothing really happens. There’s no penalty.”
“So what if you brought your idea to a different industry—one where there was already more incentive to do the behavior? Perhaps one where there was already a stick, and you could add your carrot?”
“Well. I’m in multi-family real estate,” Davis said. “Apartment buildings, condominiums. I was thinking maybe your system could be used to reward people for paying rent on time, reporting maintenance issues promptly, things like that. Those things do have a penalty for not doing them—either in the form of late fees, or inconveniences, or repair costs—but people still struggle to take action. If I could reward my tenants for the right behavior, that might be helpful for everyone.”
“One was what we called ‘micro-sponsorship’. Get people to post to social media or use branded swag when they work out, in exchange for being paid for each gym visit. It’s basically like taking amateurs, and ‘sponsoring’ them to work out as if they were athletes. The network you’ve created to give rewards could provide cash rewards instead for people becoming walking billboards.”
“Another was a to create a secondary marketplace to convert the rewards you’ve set up back into cash.
when the group began to bat ideas around, they were leveraging off each other, increasing the creativity of the group as a whole. One idea would spring from another, creating new ideas that simply wouldn’t come up without that group dynamic.”
“Then, once you’d focused in on a possible opportunity, the group was able to provide you with connectivity—people in their network that you could tap into to test the idea or put it into action.”
“Clarity, creativity, connectivity,” he summarized.
“Those are the elements that multiply what you can do alone.
“The Multiplier Effect,” I said, in awe.
envelope under the door:
Ethan, Pier. 9AM. -Terry
THE MULTIPLIER EFFECT The right group of people compounds your efforts.
“But remember, there will always be those around you who are difficult. You’re always going to have people who make demands on your time, or who don’t see things your way.”
“That doesn’t mean that they’re bad people,” he continued. “All it means is that you have to manage their presence in your life.
“The Accountability Effect,”
What we’ve done here in the Tribe of Millionaires is harness the power of accountability in a way that allows people to tap into it on demand. We’ve taken something that’s buried in your genetic code, and learned to activate it at any time.”
First, there was financial data—his income and his net worth, how much he gave to charity, and how much passive income he had. Then, there was physical data on his body fat, muscle mass, and exercise levels. Even some blood work. And he even had numbers for his personal life—how he rated his happiness and his relationship with his wife.
Terry began to talk about his plans for the coming year—plans for his business, for his family, for himself. I was particularly intrigued when he spoke of his health.
“So far this year,” Terry said, “I have four marathons booked—one each quarter. That’s an increase of two from last year, and I feel good about that.”
“What I’d like,” he continued, “is for you to hold me accountable to doing something fun—not related to work or exercise. Just something enjoyable—at least once a month.”
“No problem,” Bruce said. “I’ll check in… say, the first Tuesday of each month?”
“Perfect,” Terry said. “Thank you.”
I saw Bruce make a note in his phone.
If a Tribe member was avoiding something difficult or dodging what was important, they were called out on it—but in a very supportive and loving way.
You’re not being held accountable to the group. The group is there to make you more accountable to yourself.”
It was like a light went on in my head. Of course. The group can’t do the work for you.
“Change is hard at first. But once you take action, it gets a little easier all the time. Eventually, Terry won’t need the group to help him make time for some simple pleasures in his life. He’ll be accountable to himself. The changes will be internalized.”
“Like when he started exercising?”
“Exactly,” Simon said. “Terry doesn’t need our help anymore to get out for a run, or to eat better, or to go to the gym. He’s become self-accountable for those things. But it’s our job to hold him accountable in the areas where he hasn’t yet developed that same capacity. He’ll turn to the group each time the challenge is greater, or the road more difficult.”
The first was a white card, with yesterday’s lesson:
THE ACCOUNTABILITY EFFECT Accountability is the world’s most powerful force.
Good morning Ethan, Great day ahead today! If you can meet me at the main lodge for breakfast, I’ll fill you in. Please bring the attached box—but don’t open it yet! Best, Davis PS - Bring a beach towel!
Your real self. Not some puffed-up version of you. Just you.”
THE AUTHENTICITY EFFECT You find your true self among those you trust.
oxytocin. That’s been called the trust molecule. It helps mothers give birth and nurse babies, but we all have it, and it’s released during exciting times, and in social settings like meals. Even a hug releases oxytocin and increases trust.”
“Well, for starters, we stay connected. We don’t just do this once a year and then hope everything works out. Each of us belongs to smaller sub-groups, ideally ones that are close geographically. We talk every week. We help each other with challenges, with staying on track. And we get together as often as we can—not us, but we with our families and spouses, too.
The Purpose Effect The right people reveal your richest source of power.
THE CONNECTION EFFECT Your life will be measured by the quality of your relationships
Starts out with a fairly long discussion about how you are the average of the people that you spend the most time with. He calls this the influence effect.
Lots on accountability. Accountability is the world's most powerful force.
The one sheet is discussed beginning in chapter 11 (read aloud as chapter 7). Don't ask yourself what is missing in your life, but who.
you don't need rewards to make improvements in your life. You need connections and people.
1. The influence effect: your destiny is shaped by those around you 2. The multiplier effect: the right group of people compounds your efforts. 3. The accountability effect: accountability is the world's most powerful force. 4. The authenticity effect: you find your true self among those you trust. 5. The purpose effect: the right people help you find your richest source of power. 6. The connection effect: your life will be measured by the quality of your relationships.
In the story, we follow the journey of Ethan Martinez, a struggling and nearly bankrupt software entrepreneur who has just lost his estranged father. At his father's memorial service, he encounters several mysterious, well-dressed gentlemen, one of whom leaves a note on his car asking him to come to a meeting about his father's estate. During that meeting, it is revealed that the terms of his father's will include a cryptic stipulation that Ethan must blindly put himself into the hands of this group that the mysterious men I mentioned earlier were a part of. for an entire week. Hoping for an epic payday from his father's estate, Ethan reluctantly agrees to undergo whatever this vague stipulation entails. This leads to a private jet flight to a mysterious island where Ethan would learn six timeless lessons, have numerous life-altering experiences, and get to know his late father at a level he never thought possible. If you want to level up in one or more areas of your life, this book has something helpful to offer you. Also, if you are somebody who struggles to make your way through the average personal development sort of book, perhaps the narrative story format of Tribe of Millionaires will help you to stay engaged to the end of the book.
This 3-hour read is sure to spark reflection on the difficult places in your life and spur you towards a path filled with real and practical solutions. Highly recommended.
What a book - I honestly couldn’t put it down. This book is similar to Rich Dad, Poor Dad where it teaches its lessons through a fictional story. While many of us understand the people you surround yourself with will have a heavy effect on who you are and who you become, this book takes it a couple of steps farther by explaining why.
This was David Greene recommendation for me to understand the power of GoBundance (or at least the idea behind it)
Finished this book in the span of 4 hours in large part to its ease of reading. I didn't find the story itself as captivating as other books from the non-fiction parable school of thought (eg Richest Man in Babylon, The Honey Bee, etc) but the lessons themselves are solid.
I judge books in this genre based on the actionable insight that they provide. My most immediate takeaway from this book is the value that relationships have in discovering one's purpose. A lot to think about.
This book has great points in life, birds of a feather flock together is the concept. The people you surround yourself with has a lot to do with who you become in life that’s a given. From the book to having it’s real ToM at gobundance is pretty awesome.
Pretty solid book. Similar to many growth books with a story and weaving in nuggets or rules of knowledge. Big takeaway surround yourself with goof people that challenge and push and hold you accountable.
I read the entire book in a morning - I couldn’t put it down. The basic concepts are simple, but truly life changing. As I sit on the cusp of some large life and career changes, this was exactly what I needed when I needed it. This one will surely have a permanent place on my shelf.
Amazing book! No idea where it came from but absolutely wonderful story. Immediately led to action and trying to get involved with GoBundance. You will get out what you put into it. Read this if you feel stagnant in your growth and where you are in life.
A very fast and valuable read! The lessons learned are so clear through the story. It makes so much sense. My search and journey begins! I highly recommend this book to anyone who wants to make positive changes in their life whether personal or business or both.
For me this book was quite slow to start with. After i started grasping the story line, it was a great book. The main topics is relevant to what we all face. With the story it gives examples to reinforce the main topics.