“A manifesto of sorts for anyone who makes art [and] cares for it.” —Zadie Smith
“The best book I know of for talented but unacknowledged creators. . . . A masterpiece.” —Margaret Atwood
“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster Wallace
By now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first appeared.
An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all who discover the classic wisdom found in its pages.
Lewis Hyde was born in Boston in 1945 and studied at both Minnesota and Iowa universities.
His hugely acclaimed essay, "Alcohol and Poetry: John Berryman and the Booze Talking," in part sprang out of his experiences as an alcoholism counselor, but he is also a highly regarded poet in his own right whose poetry and essays have been widely published. He is a MacArthur Fellow, a former director of creative writing at Harvard and, alongside The Gift, he is the author of the equally acclaimed Trickster Makes This World.
He lives in Ohio, where he is completing a third book.
The Gift is a book of two parts, the first is a deep exploration of a gift as a form of sharing, as a flow across people (mostly) and the second is an illustration of artistic ability as a gift through the life and work of Walt Whitman and Ezra Pound. The author writes of practices from different tribes about gift-giving, elaborately and effectively describing how the practice of gift-giving varies from other forms of exchange in both conception and effects. It is a good study on one aspect of human life in communities. But the author could have been more economical in writing. The second half was unreachable for me, both due to my inability to relate to poetry and the lack of connection of a lot of the material from the concepts from the first half. The section on Walt Whitman seemed to slip from portraying his concepts of gifts and bounties that abound in life to very loosely connected stories that were only mildly interesting in this context.
In its Library of Congress classification, Hyde’s The Gift is filed under the heading of “economic anthropology.” I can see why it’s an economics book, but perhaps for a different reason than you think. Its structure reminds me of Bloomberg finance articles. Have you noticed how formulaic finance articles are? They begin with some eye-catching headline: “Bob Big Shot Banker Sees Gold Surging to $2500” or something equally dramatic. Next come the supporting arguments: uncertainty in the upcoming election is driving up the price of gold, geopolitical tension is driving up the price of gold, and so on. Then the article ends by hedging its own arguments: “But all bets are off if the good guy wins the election” or “But all bets are off if the peace settlement is negotiated in time.” Does this sort of structure seem familiar?
Like Bloomberg articles, The Gift begins with an enticing eye-catching headline: “Capitalism Destroys Art: Hyde and Artists Call for a Return of the Gift Economy.” The arguments follow, fast and furious. Art is a gift. To assign a market value to a gift destroys the gift. For this reason, artists languish under capitalism. Gift economies, however, increase the abundance of art. Look to the tribes of the South Sea Islands which circulated necklaces and armshells. Look to the potlatch ceremonies of indigenous North American populations who exchanged ornate copper plaques. Look to the embodied wisdom in folk tales that say: “To possess is to give.” And, for evidence of the fecundity of art in gift rather than market economies, look to the poems and lives of two American poets, Walt Whitman and Ezra Pound. Then, in a surprise move, Hyde concludes by saying that perhaps all bets are off: art and capitalism can coexist.
Finance articles make me smile. They’re articles which seem to say something but say nothing. By hedging their bets, the writer tries to have it both ways: heads I win (“I told you this would happen”) and tails I win as well (“I told you this might not happen”). The writer has no skin in the game: he’s already covering his tracks in case he’s wrong. For the same reason Hyde’s The Gift arouses my suspicions. He talks of the evils and excesses of the market economy, touts the wholesomeness of the gift economy, and ends by saying that although capitalism destroys art, capitalism is here to stay.
If his thesis, as the conclusion of the book seems to say, is incorrect and requires further examination, then what’s in it for the modern day artist?—the book makes it clear that there can be no returning to the widespread gift economies of old. Society is just too big now. Why should the artist read this book? In the foreword, Margaret Atwood writes: “If you want to write, paint, sing, compose, act or make films, read The Gift.” But, having read the book, I am thinking that, if I wanted to write, paint, sing, compose, act, or make films, the last book I’d want to read would be The Gift. The world it paints for the arts is dismal: art is a gift that the artist will never be paid full value for.
When I picked up The Gift, I was hoping for some kind of revelation into value in art and in life. The reviews and accolades the book received were of the highest order. I was hoping for something life-changing, something like Vicki Robin and Joe Dominguez’ Your Money or Your Life, a book I read twelve years ago which changed the way I look at labour. The Gift, I feel, fails to live up to its hype.
Art is a Gift
Hyde’s fundamental position is that art is a gift. It’s inspiration. We don’t will art to happen, it just happens. The ancients allegorized this inspiration into the image of the Muses who would visit the artist to infuse the artist with the divine vision. In more modern times, when Jack Kerouac advises artists to be “submissive to everything,” he’s telling them to think of themselves as a conduit for inspiration, and not the source of inspiration themselves. Because art is a gift and not a commodity, capitalism can’t quite put the correct value on art. And when it tries to value art, it destroys art in the same way as a gift is destroyed when one starts to calculate its value in dollars and cents. Or so Hyde argues.
Three objections to the “capitalism can’t value gifts” hypothesis come to mind. First: is art a gift? Second: if art is a gift, then are not many things other than art also gifts? Third: doesn’t the market circulate art further than the gift economy could?
It’s a romantic notion to think of the artist as a Byronic figure communing with nature in some distant cave. I get that. But is that the case? For a long time, the artist was thought of as a tradesperson, and looked upon the same way as we look at electricians, plumbers, and carpenters today. Except these artist tradespeople wouldn’t build houses. They would build songs to be sung at the liturgy. Think of JS Bach or Handel, who were employed to churn out new compositions for the faithful year in and year out. Other artists were expected to craft poems to recite at state festivals. Think of Sophocles and Aeschylus, poets who wrote plays year in and year out for the festival of the Greater Dionysia.
Is the production of art a gift created by a heroic Byronic artist tuning into the world spirit or is the production of art a trade? These days—as evidenced by Hyde’s position—art is pure inspiration, something that breaks all the rules like Jimi Hendrix’ guitar playing. It comes to you from the heavens. But, in the past, the creation of music was more like a trade. Young composers would spend years imitating the old masters in music guilds (the historical equivalent to the trade unions producing carpenters today) before creating something in their own style. Even in folk music up to the 1950s, you wouldn’t be expected to write new songs: if you were a folk singer, you were a tradesperson, working in the tradition, putting your spin on the songs passed down to you.
Wouldn’t artists be better served to think of themselves as tradespersons? It’s a more down to earth way of looking at yourself than seeing yourself as a lightning rod for divine inspiration. And this way, you can get paid some kind of standard market rate. Hyde has a point when he says it’s hard for Byronic hero type artists to be paid fairly: how much should you charge to be the lightning rod for divine inspiration? Baroque composers such as Telemann and Heinichen were considered to be tradespersons. It wasn’t until Beethoven and later that the cult of the divinely inspired artist arose. Maybe we should return to Baroque sensibilities where art is not so much a gift, but a trade.
Hyde, however, addresses this point. He posits that today there is low art and high art. By low art he means romance novels and perspective drawings used to illustrate architectural spaces. In some cases, artists may partake of both spheres and in the case of the painter Edward Hopper, who would paint soulful night-scenes of American cities one day and produce paintings for magazines such as Hotel Management the next. Low art is art by the numbers, is machine art, is expendable art, is art that will be forgotten. High art, on the other hand, has soul and, like scientific discoveries and the other monuments of the creative spirit, will endure for all time.
I object to this sort of split between low and high art. This sort of distinction smacks of elitism, seems hoity-toity. If, say, romance novel write Nora Roberts can sell millions of copies over and again, then, there is something of the creative spark in her artistry. Her work moves people. It is art. This point has been a matter of contention in my book club, of all places, for a long time. I’ve been trying to get us to read a romance novel. The response is: “Romance novels are beneath us.” To which I respond: “You know how hard it is just to sell a few hundred copies of a book? These writers are selling hundreds of thousands of copies. In a hundred years, I bet there will be university courses on the 21st century romance novel and people in the future will lament how underrated the best romance writers were. Some romance novels will even become classics.” Some people believe this may happen. Some don’t. The people who don’t believe it could happen also didn’t believe the Smithsonian Museum would do a Bob Ross painting exhibition. Bob Ross is now part of the Smithsonian’s permanent collection. If you’re not familiar, this is Bob Ross, the TV painter who painted “happy trees,” “almighty mountains,” and “fluffy clouds,” the painter whose works were considered crass, banal, and was derided as commercialized kitsch by the serious artists of the time.
If you’re looking for more examples of low art which makes high art blush, consider Andy Warhol’s Pop Art or Beethoven’s Diabelli Variations. Beethoven spent four years at the end of his life composing 33 variations around Diabelli’s banal and run-of-the-mill waltz. In both Warhol and Beethoven’s cases, they created art that appealed to mass sensibilities to make a few bucks. The legend surrounding the variations is that Beethoven refused to work with Diabelli’s Schusterfleck or “cobbler’s patch” until he found out how much Diabelli was paying. In both Warhol and Beethoven’s cases, the commercialization of their gift does not seem to have impaired the soul or their art. Warhol is considered one of the 20th century’s preeminent artists and The Diabelli Variations one of the pieces the pieces amongst in the concert repertoire.
For a moment, let’s say with Hyde that art is a gift. What is more, let’s also say with Hyde that gifts are better off circulating in the gift rather than the market economy. Then the real question becomes: is art the only gift? Let’s say there’s a gardener. She just has a knack growing plants. Her talent is a gift just as much as the painter’s or poet’s art is a gift. Should the gardener also circulate the fruits of her labours outside the market economy? Or let’s say there’s a dog or horse whisperer. He just has a knack with animals. His talent is a gift as well. People are dumbfounded at how he understand animals and animals him. Or let’s say there’s an athlete. She can skate and shoot the puck better than anyone else. She’s gifted. Now consider this: Hyde would have zero issues with hockey players, veterinarians, and farmers partaking in the market economy. Athletes, doctors, and farmers also have a gift. Why does Hyde only have an issue with artists partaking in the market economy? Is it because, at bottom, he feels that the market economy pays artists too little? I’m thinking that may be the real reason. Note that his two case studies of poets in the second section of the book are both poets that lived and died in penury: Walt Whitman and Ezra Pound.
Either / Or, Leonard Cohen, and David Bowie
In a typical either / or proposition that characterizes his book, Hyde writes:
But the artist who sells his own creations must develop a more subjective feel for the two economies and his own rituals for both keeping them apart and bringing them together. He must, on the one hand, be able to disengage from the work and think of it as a commodity. He must be able to reckon its value in terms of current fashions, know what the market will bear, demand fair value, and part with the work when someone pays the price. And he must, on the other hand, be able to forget all that and turn to serve his gifts on their own terms. If he cannot do the former, he cannot hope to see his art, and if he cannot do the latter, he may have no art to sell, or only a commercial art, work that has been created in response to the demands of the market, not in response to the demands of the gift. Either the artist uses his gift or the artist commercializes his gift. If he uses his gift, he may not have anything to sell. If he commercializes his gift, he loses the soul of art. Grim indeed. But what of the artist who realizes he can adapt his gift to the market economy? That was the story of poet Leonard Cohen. He realized his gift was poetry. And he also realized he couldn’t make money selling his poetry. Not that he was unhappy selling his inspiration, there just weren’t buyers. But he realized if he set his poetry to song, he could make a living as a singer-songwriter. He adapted. Hyde’s artist is an idealist, all or none. The all-or-none artist can’t adapt, and become a bitter shell: case in point is Ezra Pound. Why not adapt your gift like Leonard Cohen? Most people would say the commercialization of his art in no way detracts from the soul of beauty.
David Bowie was another artist who found a way in capitalism. He securitized his art by inventing and issuing “Bowie bonds.” Investors would purchase bonds in $1000 denominations from Bowie. The bonds were backed by his music catalog. The royalties from his music catalog would pay investors 7.9% each year over ten years. The investors bought the rights to his royalties for a decade. At the end of the decade, Bowie would return the investors’ principal, and the rights to the catalog went back to Bowie. The investors would get a 7.9% income stream, and a chance to own the man who sold the world. Bowie would get $55 million up front, the amount of money investors poured into his Bowie bond offering. Does anyone think the lesser of Bowie’s music for having turned his gift into a commodity? Did this exchange somehow alter how people enjoyed his music?
Would Bowie and Cohen have been greater artists if they had avoided contaminating their gift with market forces? Would they have greater respect if they had lived in penury like Whitman and Pound? Gift exchange, to be sure, in potlatch ceremonies and the South Sea islands, is a splendid ceremony. In the past, if you had tried to sell Bowie bonds to fellow tribe members, you’d surely be run out. But today, we live in a market economy. If you try today to live within the marginal gift economy, you’ll be run out of society like Whitman and Pound. The artist would do well to live in and change with modern times. To me, Hyde’s position is idealistic and seeks a return to what is not there anymore.
I found the first 50 pages genius, and it is still excellent until page ~100. After that, it got a bit too repetitive or obscure for me. I liked the idea to tackle the topic of gifts in such detail. There was a lot of wisdom in it and a very interesting lens to see the world anew. But after some time, it really feels like this book was not meant to be read in one, but more as to return to it again and again.
I did not feel this book was a gift to me.... (I read and completed it for a course I am taking, otherwise def would not have finished.)
It's essentially in two parts.
The first part is a diatribe (prolonged discourse) on gifts and gift giving. What happens when 'gifts' are monetized. Really felt this could have been shortened considerably.
The second part of the book is also in two parts - the first part is a dig deep on Walt Whitman and his life (imo) and the second part is a dig deep on Ezra Pound (whom I had not heard of before). I do know more about both of these gentlemen, but not sure I am a better human for knowing it.
This book did not beg me to read it - nor did I really enjoy it. It gets two stars because in some parts of it, especially in the first half, I gained some new ways of thinking about gifts that I had not contemplated before.