Measure, Execute, Win: Avoiding Strategic Initiative Debacles and Knowing What Your Business Can and Can't Do Well

by Alex Castro

There's no lack of good ideas in today's business world, yet 50% of them are doomed to failure. Executives will often greenlight a strategic initiative based on a business case and financial analyses alone, with no idea whether their company has the ability to execute it successfully. But there's a better way to make corporate decisions. Alex Castro has developed the ReM Score(TM), a data-driven measurement for determining a company's execution capability (or readiness) for each strategic initiative it is considering. Using this groundbreaking approach, business leaders can effectively evaluate potential acquisitions, new product concepts, new market expansions, and back-office optimizations by separating ideas that will actually work for them from those that are great in theory alone, while continuously measuring a business's adaptability to evolving strategies. You don't get two or three chances to make a strategy work in our rapidly shifting business environment. Measure, Execute, Win will help your company proceed on initiatives with full confidence that they will deliver the results you want.

168 pages, Paperback

Published July 12, 2019

About the author

Alex Castro is the CEO of M Corp and has helped clients deliver complex corporate strategies for the last twenty years. He finds new approaches to serving and building companies by identifying their operational vulnerabilities and correcting them, and the ReM Score™ has evolved from hundreds of engagements into a digital platform tool. Alex is a graduate of Northeastern University, where he was a collegiate rower, and he later went on to coach the University of California-Davis rowing team. He is also an avid mountain biker and has two wonderful daughters who are a constant source of inspiration and joy.