Follow The Story: The Foundation of Every Great Attraction

by Scott Swenson, Philip L Hernandez (Editor), Doug Schaefer (Illustrator)

An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.

60 pages, Paperback

Published July 3, 2019

Reviews

[Landon Green]

This is phenomenal guide on creating a story from an immersive interaction standpoint.

The philosophy found here can be attributed to most any attraction based guest experience, using haunt shows as a basis of example.

Highly recommend this for all entertainment storytellers.