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A Handbook of Corporate Communication and Public Relations
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.
With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.
With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.
480 pages, Hardcover
First published June 17, 2004
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July 17, 2018
The book goes beyond the typical communications guidebook, also delving into advocacy. This is a plus since the two disciplines often overlap. What's more, they must play nice with one another if a business is to succeed. Its reputation, its organizational goals, and its public policy objectives all depend on it.
The twin emphasis throughout on 1) organizing a sustainable communications program and 2) the importance of the communications staff to the C-suite should resonate with any executive with responsibility for that discipline.
As with most collections of essays, this one is uneven. Some writers hit the mark, others less so. That said, this proves a solid resource for mid-level to senior experts.
The twin emphasis throughout on 1) organizing a sustainable communications program and 2) the importance of the communications staff to the C-suite should resonate with any executive with responsibility for that discipline.
As with most collections of essays, this one is uneven. Some writers hit the mark, others less so. That said, this proves a solid resource for mid-level to senior experts.
Displaying 1 of 1 review