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Aha! The Indispensable Insight Generation Workbook: 49 Proven Techniques To Uncover Better Insights
The ‘Aha! The Indispensable Insight Generation Workbook” is designed to help you mine, uncover and identify business, brand and communication insights. This deck includes 49 proven successful exercises (one per card) to help you do so. The cards are divided into 3 sections, each representing a path to insights. The cards were created by Ulli Appelbaum, the founder of brand research and strategy boutique First The Trousers and an award-winning marketing and brand strategist with over 20 years of experiences leading the strategy departments of some of the best advertising agencies in the world. He has contributed to 7 Effie awards and an ARF Ogilvy award for Excellence in Research. He's also the creator of the best-selling Positioning-Roulette Method Cards available only on Amazon.
24 pages, Kindle Edition
Published December 31, 2019
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