The Content Marketer’s Blog Post Playbook: Your step-by-step guide to writing blog posts that drive sales

by K.M. Wade

Learn how to write 7 types of blog posts that attract and nurture the exact visitors you want reading your blog so you can drive more traffic to your sales copy and generate more profit! Want a high-traffic blog that makes money and fuels business growth? Want to boost your content marketing efforts to attract more prospects and save money on ads? Want to start blogging for profit so you can spend less time working and more time with your family and friends? Buy The Content Marketer’s Blog Post Playbook for a step-by-step guide to writing blog posts that drive sales instead of taking up space on your website. Winner of a 5 star Reader’s Favorite review,  The Content Marketer’s Blog Post Playbook will show you how to write awesome blog posts in 7 high-performance styles to kickstart your content marketing efforts and fuel business growth — even if you’ve never written a blog post before.

In this book, you’ll learn the secrets of blogging for profit,

Attracting potential customers Solving their problems Proving your expertise Getting readers ready to buy Inspiring customer loyalty and advocacy Even if you’ve never attracted a single blog post reader, this 35,000-word, 191-page guide contains the information you need to take your blog and content marketing strategy to the next level.

The step-by-step instructions and templates in The Content Marketer’s Blog Post Playbook will teach you how

Select a blog post topic that will resonate with and is popular with your readers Choose keywords that will boost your search rankings so more people find your posts Select a blog post style that will suit your goals for the blog post and the stage of the sales funnel/buyer journey that you’re targeting Structure your blog post so it gives your reader a good experience, ranks well in search results and gets people ready to buy your products and services or click on your affiliate links and ads Create SEO particulars (like the SEO title and meta description) that will help you optimise your search rankings and click-through rates Craft distribution and promotion assets that enable you to share your blog posts with more of your target audience, which will give you the opportunity to sell to more people Buy The Content Marketer’s Blog Post Playbook now to start crafting blog posts that engage readers and drive sales today!

190 pages, Kindle Edition

Published December 27, 2019

About the author

K. M. Wade is a multi-genre and freelance writer, gardener and scientist. She lives in south-eastern New South Wales, Australia (USDA zone 7) with her husband, young daughter, chickens and cavies.

K. M. Wade believes everyone:

- should be able to read and/or listen to books they enjoy
- can garden if they have the right tools and know-how (there is no such thing as a ‘brown thumb’)
- can enjoy science once they’ve discovered how useful it can be and that it’s not just for ‘geeks’ or ‘super smart’ people.

She is on a mission to realise these beliefs.

Reviews

[Donald Butler · Rating 5 out of 5]

K.M. Wade has created a true gem for writers, entrepreneurs, and marketers alike. The Content Marketer’s Blog Post Playbook isn’t just another “how to” guide, it’s a complete roadmap to writing with purpose and profit in mind. Every chapter feels like a private coaching session, walking you through the art and science of crafting blog posts that not only attract readers but convert them into loyal customers.

Wade’s clarity, structure, and genuine care for her readers shine through every page. The templates and actionable steps make it easy for anyone, beginner or pro, to turn a blog into a thriving marketing tool. This is more than a writing guide; it’s a business, growth companion every content creator should own.

Smart, strategic, and deeply practical, this book turns blogging into a skill that sells

[Dion Marquise · Rating 5 out of 5]

I absolutely loved The Content Marketer’s Blog Post Playbook. One passage that really stuck with me was when the author walks you through choosing a blog topic, then shows how one simple idea can be transformed, step by step, into a polished, sales driving post. Watching the messy brainstorm turn into a perfectly structured article felt like seeing behind the curtain of professional content marketing.

K.M. Wade doesn’t just tell you what to do, she shows you how, with templates, examples, and a clear process that makes everything feel achievable. After reading this, I felt energized and actually excited to write.

If you want your blog posts to attract the right readers and convert them into customers, this book is pure gold.

[Adams Reynolds · Rating 5 out of 5]

K.M. Wade doesn’t just explain how to write blog posts, she shows you how to think like a strategic content marketer. What struck me most was how actionable the framework is. The seven blog post types aren’t just theory; they’re plug and play systems that actually drive results. I especially appreciated the guidance on aligning post styles with stages of the buyer journey, it completely changed how I plan content. This isn’t another fluffy marketing book; it’s a genuine playbook that earns its title.

[Alice Sonia · Rating 5 out of 5]

K.M. Wade doesn’t just explain how to write blog posts, she hands you a clear, usable system that actually works. What I loved most about The Content Marketer’s Blog Post Playbook is how practical it is. The templates aren’t fluff; they walk you through real, strategic thinking that ties every paragraph to sales and reader value. The section on matching post types to stages of the buyer’s journey completely reframed how I plan content. It’s like having a mentor whispering “here’s why this converts” while you write. This isn’t theory, it’s the bridge between creativity and profit.

[Betty Scott · Rating 5 out of 5]

I’ve read plenty of “how to blog” guides, but The Content Marketer’s Blog Post Playbook is the first one that actually feels like a coach sitting beside you. K.M. Wade doesn’t just explain how to write, she shows you how to think like a content strategist. The section on matching blog post types to sales funnel stages completely changed how I approach my topics. It’s not fluffy theory; it’s clear, actionable structure that actually makes your writing sell. My content calendar has never looked this strategic, or this exciting.

[Christian Freeman · Rating 5 out of 5]

K.M. Wade has created something rare, a content marketing guide that’s both deeply practical and genuinely inspiring. I especially loved how each blog style ties directly to a stage in the buyer’s journey ,it made me rethink how I plan my content from awareness to conversion. The templates and SEO insights were game changers, but what really stood out was the clarity of her explanations. It felt like having a patient mentor walking me through every step. This isn’t just another marketing book; it’s a roadmap to writing with strategy and soul.

[Hannah Baker · Rating 5 out of 5]

This book is clear, practical, and packed with real value. Wade breaks down blogging and content marketing in a way that makes everything feel achievable, even for beginners. The structure, templates, and step by step guidance show just how much care and expertise went into creating this resource.

Thank you, K.M. Wade, for putting together such a powerful, easy to use guide. You didn’t just write a book, you created a tool that genuinely helps people grow their business through content. Outstanding work!

[Jessica Brendlyn · Rating 5 out of 5]

K.M. Wade has created an absolute gem for content marketers! The Content Marketer’s Blog Post Playbook is clear, practical, and packed with real, world guidance that makes writing profitable blog posts feel achievable for anyone. I truly appreciate the care and structure she’s put into breaking down each step, from choosing the right topic to optimizing for SEO and conversions. This isn’t just a book; it’s a complete roadmap for turning blog content into business growth. Well done, K.M. Wade, and thank you for sharing your expertise so generously!

[Ashley Morgan · Rating 5 out of 5]

K.M. Wade delivers a powerful, no fluff guide for anyone serious about turning blog posts into profit. Clear, practical, and packed with step by step strategies, this book shows you how to attract the right readers, build trust, and drive real sales. If you want your content to work harder and actually convert, this is the playbook to read.

[Rose Williams · Rating 5 out of 5]

K.M. Wade has created a truly practical and insightful guide for content creators. This book makes blogging for profit clear, structured, and achievable. Every chapter offers real value and actionable steps. A must read for anyone who wants their blog to actually drive sales,thank you, K.M. Wade, for this excellent resource!

[Adegbola Ayobami]

K.M. Wade turns blogging from guesswork into a science. The way this book links post types to the buyer’s journey completely changed how I plan content. Clear, practical, and instantly usable,this isn’t just a read, it’s a results manual.

[Stephen Patel · Rating 5 out of 5]

K.M. Wade’s The Content Marketer’s Blog Post Playbook is a true game changer. Clear, practical, and inspiring , it shows exactly how to turn simple blog posts into powerful sales tools. A must read for anyone serious about growing through content.