From the back "We believe there’s a lack of common understanding and practical advice on implementing digital transformation programmes in the housing space. This book draws on our experience of delivering such programmes and includes insights from UK housing professionals who talk frankly about their experiences of running channel shift projects." In Shift! we describe four key hallmarks of successful channel-shift projects in the housing space to help make this 1: Mindset, 2: Planning, 3: Delivery, 4: Measurement & improvement