The Seven Keys to Effective Web Sites

by David Sachs, Henry Stair

This book distills the most important elements of a winning Web page into seven essentials, and then shows you how to accomplish every one of them. Learn how to build Web sites that are attractive, valuable, timely, easy to find, intuitive to use, responsive, and never, ever annoy visitors. Visit 50 leading Web sites, seeing exactly what works in each of them, and what could be improved. Discover specific techniques for using text, graphics and multimedia effectively, involving your audience, and making sure your site works reliably with all kinds of browsers. Finally, understand the implications of new technologies like Java and VRML -- and how you can use them effectively, not just for show. Webmasters and others interested in developing World Wide Web sites.

336 pages, Spiral-bound

First published September 25, 1996

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