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25 Hours a Day: Going One More to Get What You Want

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You have big dreams that fire you up, and yet a fear of failure is holding you back. You see the success others have achieved and doubt you could ever do what they’ve done. You tell yourself you lack the smarts, skills, or leadership capabilities to live out your dream, but the truth is, there’s a massive gap between what you think you can do and what you’re actually capable of doing. Nick Bare wants to help you close that gap.

In Twenty-Five Hours A Day , Nick shares the lessons he learned while building his business as a member of the US Army. He grew that business to seven figures by flipping the switch and going all in—then breaking that switch so he could never go back. Now, Nick wants to help you transform your life by embracing the suck, living like you’ve got an extra hour, and harnessing the power of “one more.” By applying these simple lessons, you’ll radically improve your chances of success.

125 pages, Kindle Edition

Published January 28, 2020

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Nick Bare

6 books80 followers

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Displaying 1 - 30 of 148 reviews
5 reviews
May 5, 2020
So I bought the book after following Nick for some time on his social media platforms. When I got the book in the mail I was quite excited to start it. So the book turned out to be under 200 pages, with big typewriting and a lot of blank spaces between the texts. The book is kinda stretched thin and filled with repeats. To be honest its a great read and a good inspirations source. But It would have fitted in an Artikel. I am disappointed with the prize and what you are getting. He doesn't tell you anything new that he didn't already say in his Youtube videos and it is just a book filled with borrowed one-liners.
Profile Image for Kayla Paige.
241 reviews3 followers
March 4, 2022
Repetitive and poorly written.

The only reason I have given 2 stars instead of 1 is bc I was able to finish it.

I would have enjoyed learning more about Nick Bare but there is little biographical information in this book . The voice and tone is a rough read. Hell, I would have enjoyed learning about his product. But you won't get that from this book either.

Summation:
--Embrace the suck and other basic Army mentality lessons

--Started from the bottom now I'm here and I can't explain how--- just hard work bro🤙🏾

--I went to Ranger school. HOOAH.

--I don't have an editor, so enjoy my disorganized and scattered thoughts.
Profile Image for Nicholas.
32 reviews31 followers
February 6, 2020
Insightful. Inspirational. Phenomenal!

It starts out with a metaphor: Feed the Cows. If you don’t feed the cows, the cows die. It’s a great metaphor for building a company, or a life, or a dream. If you don’t feed those things, they die, too. He describes his father's commitment to his farm and how day and night, through any weather, he would feed his cows. He took that concept and applied it to his own life. Nick Bare committed to feeding his dreams and ultimately his dedication paid dividends.

I'll explain what resonated with me the most in every chapter of this book.

1. Embrace the suck
This is mindset the author encourages you to develop and adopt. It's about developing an ability to gut out the tough times. To find happiness and even fulfillment during difficult times. Rewiring your brain to embrace the suck doesn’t involve forgetting or distracting yourself from the pain. It means facing the pain and discomfort straight-on, and persevering anyway. You need to be consciously aware of the idea that “this really sucks and I want to quit,” and then happily allow your mind to demand that your body hang in there and soak it all in.

Embracing the suck means learning, and learning, that burning desire to acquire new knowledge is the not-so-secret sauce to growth in your personal life and career. Embracing the suck means you exercise every fiber of your body and soul, and the end result is success and happiness that you’d never envisioned.

You must welcome opportunities and failure that may come with them because they will serve as a learning experience.

Embracing the suck means discipline and denying yourself diversions. During downtimes, it’s typical for people to seek comfort, whether in parties or movies or whatever it is they do to fill the space between one day and the next. Be disciplined enough to use your spare time constructively.

Embrace the suck bottom line
Find the next challenge. Don’t avoid them, embrace them. See the struggle for what it is—an opportunity to grow, to create something amazing and fulfilling and kick-ass. Search those challenges out. Don’t avoid them. No one grows in their safe zone. It’s a static place. No change, no evolution, no learning. When you search for those things that are really hard, those things that really suck, and embrace them, you’ll have those life-changing experiences that will lead you exactly where you want to be. The payoff might take two years or two days. Some challenges are bigger than others. But the payoff will always be there, if you face those challenges head-on.

Test your limits. Find your wall. Train your mind to break through it.

2. If it were easy, anyone could do it.
The process of getting to where you want to be and getting what you want is a lot harder than you think. Growth can be painful and take time so be patient.

As you fight for your dream ensure that you're transparent with everything (the process) and take people 'behind the scenes' of how you do things, where you do them and with whom. In the case of running a business people will trust you more if you do that.

"Society expects you to be a quitter if things don’t instantaneously go your way. I learned the hard way not to listen to the voices that want you to quit." - Don't Quit. Success takes time.

3. Surviving the tough times.
Stay determined, disciplined, passionate and patient.
You’ve got to be disciplined to keep doing the things you know you need to do, even when those things might be the last things you want to do.

Have vision if you want to survive and don't get paralyzed by analysis. What this means is, know what you want and action it even when you don't know how everything needs to flow. You just need to put things in the motion and they'll work themselves out. Just keep everything that you do in alignment with your vision.

4. Turn yourself into a learning machine.
Become a Swiss Army Pocket Knife. It’s the sole route to success early on in any business. Entrepreneurs need to quickly accept and adapt to the fact that they’re going to pretty much have to do it all in the beginning. Unless you’re launching with a massive budget or funding, be the Swiss Army Pocket Knife. The author describes playing multiple roles in his business - 'I was the head of product development, the sole member of the R&D Advisory Board, our customer service department, chief social media content creator, videographer/photographer, website developer, operations chief, logistics chief, and the firm’s marketing and advertising manager.' This is what a Swiss Army Knife is; multi-functional.

Benefits
Learning saves money and allows you enhance your own value to your own company. Instead of hiring experts the author suggests learning how to do things yourself to save on expense and increase your own knowledge base because you're building a brand. Building brands takes time, vision, and a lot of execution. You have to be there every step of the way to ensure that the brand is perceived and valued the way you want. Learning allows you to add skills to the proverbial Swiss Army Knife.

Be proactive and learn to see where you're going.
Nick explains that 'The more I learned, the more I began to understand that learning wasn’t just about supporting what the company was doing at that very moment, but anticipating where it might go. I tell this to my team all the time, if we really want to be leaders in our industry (and it applies no matter what you’re trying to do, whether business or elsewhere) we can’t simply react to things.'

Stay committed to learning, work hard and never complain. Every experience has something to teach you. Perform your duties and execute all tasks assigned to you with excellence

5. Entitlement
Own your stuff. Understand that no one else is to blame for the goals you miss or the things you didn’t do to be successful. Take responsibility for your failures and learn from them. Anything you get in life is a direct result of the time you took to get there.

How to deal with entitlement:
Find It, Get Rid of It. One of the best things you can do for yourself, and your future, is to recognize whenever you’re giving into feelings of entitlement, then work extra hard to rid yourself of that feeling. My personal trick (Nick Bare), whenever I feel like I didn’t get something I deserved, is to remember all the people out there at the moment who have it way worse than me.

6. Going All in
If success ultimately comes down to you and your hard work, the only way to maximize your chances of creating something special is to utterly, totally, and completely commit to whatever it is you’re doing. Go all-in, or don’t bother going at all.

When you're all in this is what your perspective should look like: "This was my passion. There’s nothing I wanted more in the world than to build this business into something special. It was never a grind. It was never a hustle. I never complained about the work. I was all-in, and when you’re truly all-in none of that stuff matters, not the sleeplessness, not the cramped living conditions, nothing but the hunger to succeed."

Imagine what your life would look like if, instead of dreading the pain and work that achieving whatever it is you’re chasing requires, you reveled in it. I don’t want to be comfortable. I want to be hungry. I want to be tired. And then I want to do it all again tomorrow. It’s only after pushing through all that stuff, and going all-in in a real way, that you can look back and relive those moments when all the hard work bore fruit.

7. Winning the day back
Every day you wake up you're behind on the scoreboard. Every day you must work to end it with a win. And every morning, it begins all over again.
When you wake up, you consciously know what needs to be done to keep moving forward, and when you don’t, you know enough to focus solely on figuring it out. If you don’t focus on winning the day back, you will find yourself at the end of the day in the exact position you were in at the beginning. You’ll find yourself WISHING you were somewhere else, doing something better.

Winning the day back is an incredible way to guard yourself from ever resting on your laurels or from becoming complacent. It works when times are good and it works when times are bad.

How to Win the Day
Winning the day is never an accident. It’s based on understanding that we can only live one day at a time, and that winning the day means making the most of this one day. I might die tomorrow and not achieve the next goal, but as long as I’m here today and able to, I’m going to maximize my chances at success by winning right now. It's a daily fight. Take things one day at a time. Do your best in 24-hour cycles.

Start by Learning One Thing per Day
The author described his situation as follows, "It had to be something completely new to me, whether that means a new way to edit a video, or a new wrinkle in marketing our products, I had to learn one new thing every day. I knew that if I wasn’t learning that one new thing, I wasn’t growing and getting better. Even better, I knew that if I could sneak in a couple extra new things a day, bump my volume up to three new things per day, I’d be adding 1,000 skills to my toolbox." Imagine where you’d be a year from now if you added 1,000 new skills to your skillset. How much more valuable would you be as an employee?

8. Go one more
One more? One more what? One more whatever it takes. One more rep in the weight room. One more kilometer on a run. Whatever it takes to get one more step closer to your goal.

Tiny Heart Syndrome
It’s a self-induced disease caused by an individual allowing their body to control their mind and their forward movement. If you’re on a run and it’s supposed to be a ten-miler, and your mind and body begin making excuses to quit at mile seven, you need to recognize that for what it is: BS.

Going one more is about stretching limits. It should hurt. It should not feel easy or comfortable. Find what you think is your limit, then go beyond it.

Commit and be relentless in anything you pursue. Going all-in will give you the laser focus and clarity to see what it is you really need to do to achieve your dreams. Limit distractions. Cut out nonsense. Focus. Do not be afraid to sacrifice. Your goal is worth it, why settle for anything less than total effort? This has implications for your broader life, too. Imagine if you put in one more day of work. Or one more week pushing to start your business. One more year of going balls to the wall to make your dream job work?

Supplementary notes for entrepreneurs:
-It takes three years to grow a business.
This gives you a reasonable timeline to work with and somewhat reduces overly ambitious expectations. Don't expect overnight success, build it. An investment, and like the best investments, success accrues over time. Be patient and don’t expect to see results immediately. It's a marathon, not a sprint.

Notable quote
“The only hell I’m afraid of is, when I die, the man I ended up as…meets the man I could have been.” - Tucker Max

If this book doesn't inspire you then I don't know what will.
Profile Image for Emma Brauneller.
57 reviews3 followers
July 23, 2024
I really enjoyed this read. There wasn’t anything ground breaking in it, but a few specific things really stood out and stuck with me. I have tons of respect for Nick Bare and everything he has accomplished - it’s so impressive and I have so much trust in BPN and their products.
Profile Image for Courtney.
33 reviews1 follower
February 13, 2025
The reviews on this book weren’t wrong—it’s pretty repetitive and often felt narcissistic. Rather than being explanatory of his experiences, it felt a bit more like “look at all that I did; I’m the f*ing man.” And that got old. There are a few nuggets of inspiration about pushing yourself—but there’s just not enough substance for me to recommend this book to a friend. Sorry, Nick.
Profile Image for Salma Esn.
50 reviews
January 27, 2024
Only 3 stars. It was nice to learn more about the past of Nick, as someone that follows him. But the book is repetitive, short, many unnecessary pictures and spaces. It feels like he had the goal to write a book but unfortunately didn’t have enough to say and value to add. The life principles he mentions are great, but aren’t we over the toxic mentality of burn out doesn’t exist, and sleep and food are overrated?
It’s hard to believe that the current Nick Bare would say those things. It seems now that he has a much healthier mindset of striving to get better and reaching one’s goals, while getting good sleep and eating well, as without good health no one is going one more, not for 80 years of living at least.
That said, I will continue to follow him on youtube, and try to forget about this slightly-toxic, unnecessary book.
Profile Image for Ciarán Murray.
194 reviews5 followers
March 23, 2022
I am a fan of Nick Bare and his YT so I thought I would give his book a read. While it is a short book I would recommend it if you are a fan of military discipline from others such as Jocko Willink or David Goggins. I wish it was a bit longer so he would go more in-depth into his life, experiences etc
Profile Image for Niki Rowland.
323 reviews6 followers
March 25, 2025
I’ve been following Nick’s journey for years so this book was great for me to learn more about his past.

The book itself is pretty repetitive but it packs a punch when necessary I.e. Going one more in everything you do. It’s interesting to see how far Nick has gone and how his mindset has shifted since the publication of this book. BPN is making massive waves and continues to do so. It’s really inspiring to see.

Nick himself narrates the audiobook and I always enjoy this little detail of audiobook versions of memoirs and autobiographies.
5 reviews
July 22, 2020
“Go One More”!

I have followed Nick for a bit on YouTube and found his videos informative as well as motivational. The book was more motivating than informative. Did it seem a little repetitive? Yes. Was it what I expected from a Nick Bare book? Absolutely!
Nick takes no prisoners in constantly relaying a message of inspiration, motivation, and mindset. “Make the most of your day” and use that 25th hour to check out this book.
Profile Image for Quack.
30 reviews
March 4, 2024
This book doesn’t reflect what really is the today’s Nick Bare.
For sure, it’s a mindset book, good to read if you want to motivate yourself but some things written needs to be taken carefully if you want to perform better in your life (like good sleep, don’t skip your meals and others basic things).
Profile Image for Gabrielle.
315 reviews7 followers
December 23, 2021
I am in awe of Nick Bare and his hard work, seeing him go from posting his vlog-type videos to creating one of the successful and popular fitness supplement brands in the nation. He explains everything in this memoir self-help book which he also narrated in the audio version. I recommend getting the audiobook, it is great to listen to during commute, run, or walk.
Profile Image for Hans Olsen.
15 reviews
November 5, 2024
Stor fan av Nick Bare, men denne traff ikke helt. Boken skal vær et motivasjons-manifest knyttet opp mot historien om hvordan han startet BPN og hans militære karriere. Går for lite i dybden på de personlige fortellingene, som gjør at jeg som leser ikke blir grepet, noe som gjør at de motiverende meldingene han kommer med ikke treffer noe særlig. Forhåpentligvis er hans neste bok bedre.
62 reviews
February 24, 2025
A very quick easy read.

I am a huge fan of Nick Bare. I feel like he didn't get too personal. I really enjoyed the final chapter about motivation etc but the rest was very surface level and very repetitive.

I prefer his YT and podcast over this
25 reviews
June 6, 2021
Concise, applicable and something that gets the ole juices flowing. All the motivation I need to make one more trip to the swim-up bar this afternoon ✊🏻
3 reviews
April 19, 2025
Extremely good book to read to understand basic principles on how to manage your time, work harder and get more done.

Key concepts are: the "go one more" mentality.
Profile Image for Johnny Foti.
10 reviews
April 22, 2025
A good book overall. I’ve followed Nick Bare for a while now so it was cool to see what makes him, well him. Some good lessons, and very motivational.
Profile Image for Brett.
40 reviews4 followers
August 25, 2025
Love his fitness platform and products. Very inspiring life story but the writing style was not for me. Will continue to be a fan!
Profile Image for James Gottlob.
3 reviews
August 25, 2023
Nick Bare is a pretty awesome and motivating guy. I’ve followed him on all social media platforms and I’ve wanted to read his book for awhile now. I’m glad that I finally did. But even with his motivation it’s still up to you to get off of your ass and “go one more”. I will start doing my best to live up to the go one more lifestyle.
2 reviews
August 21, 2023
I found this book, at an interesting point in my life. As many of the folks have said above, it is repetitive.
Embrace the suck,
Don't be entitled,
Work hard, so that you can work smarter. (one begets another)
Feed the cow, else the cow dies.

But I despise the 'I skipped sleep, and ignored hunger, so should you' mindset.

Don't look for techniques, or tips in this book. You won't find any. But I've given a 3-star review, simply because the intention behind this poorly written book, is as simple as this:
'Coal miners don't stand outside the mine discussing how-to-mine. They simply get to it.'
49 reviews
February 21, 2023
5/5 simple profound read on conquering the day 💪🏽

ALL-IN-MENTALITY
— doesn’t panic/lose it when things are falling apart
— looking at the bigger picture & addressing the problem in front of you
— going all-in replaces escape plans with the steely resolve to see your way through to success
— not falling back on excuses
— brings clarity: you see your situation for what it is
— going all in means transcending discomfort and embracing the idea of bearing any burden, accepting any pain and suffering, whatever it takes to achieve your dream: whether that’s to start and build an amazing business, establish yourself in a career, or meet your goals.


“There’s no looking back. You’ve made your decision and now it’s time to devote every scrap of energy you have into making it a reality.”

“Until you learn to break the limits of your own mental and physical capabilities, you’ll never realize your full potential.”

Tucker Max— “the only hell I’m afraid of, is when I die, the man I ended up as… meets the man I could have been.”


When I wake up… “behind on the scoreboard,” this doesn’t mean I wake up sad, lonely, and in the midst of a pity party… not at all. Instead wake up with the knowledge of that days ultimate potential.

GO ONE MORE…..Whatever it takes

Tap into the power of pushing yourself to break past the physical and mental barriers that separate you from where you are and where you want to be

The trick is to get outside of your own head especially when things get tough.

You’ve got to go external and see the situation for what it is not what it feels like., the body is merely an accessory to your mind, not the other way around. If you can go external and pull yourself away from that inner struggle, you’ll find yourself achieving things you never thought possible

Nothing truly worth doing is going to be easy

Avoid self-pity, or anything that reeks of feelings of enti-tlement. Remember always that none of us are owed a damn thing. If you wait for someone to give you the things you think you deserve, you'll be waiting for a day that will never arrive. Don't wait. Get to work. Bust your ass as if nothing is guaranteed, because you're right. There are no free lunches and no guarantees.

Commit and be relentless in anything you pursue. Going all-in will give you the laser focus and clarity to see what it is you really need to do to achieve your dreams. Limit distractions. Cut out nonsense. Focus. Do not be afraid to sacrifice. Your goal is worth it, why settle for anything less than total effort?

This entire review has been hidden because of spoilers.
Profile Image for Kate Frantz.
Author 8 books21 followers
August 27, 2024
Very quick read. Full of inspiraiton and grit. Loved all the stories and personal challenges Nick went through. A great way to start 2024!
Profile Image for Nikhil Singh.
25 reviews1 follower
January 22, 2020
I couldn’t put this book down. I got it at 8pm on Monday, and finished it while lifeguarding on Wednesday at 9:15.

I really liked how Nick was able to describe and connect his experiences in the Army to building a successful 7 figure business.

His accomplishments and physical feats are also jaw dropping. A ONE-HUNDRED AND FIFTY MILE RUCK? Insanity. Coupled with the fact that he did it for hurricane Harvey victims and you have an extremely inspiring story.

The flow of this book is also great. Nick is an extremely great storyteller, letting the concepts from each chapter build on each other to make a complete image of the man himself.

All in all, I’d definitely recommend this book. It’s easy to read, has great content, and will leave you wanting to “go one more” each and every single day.
This entire review has been hidden because of spoilers.
Profile Image for Jeffrey Adaszewski.
24 reviews
February 6, 2023
This book was good and an easy read. It wasn’t very deep but still got it’s point across. Everyone has the potential to dig deeper and work harder and longer than they actually know. He provides personal anecdotes about the period where he not only was a new lieutenant in the army, working, learning his trade and staying physically fit but was also using every second of his free time to build his company. He packaged products, shipped them, created advertising on social media, accepted and responded to feedback among other tasks every single day. He also listed experiences in Ranger School, a very arduous and exhausting Army training, and marathons and other long distance competitions as examples that you can push yourself harder than you thought possible and you might just enjoy the experience. It’s a short book but I feel like I’m a better person after reading it than I was before.
8 reviews1 follower
July 15, 2021
I respect Nick immensely, I am subscribed to his YouTube channel and don't miss an episode. I have purchased his products which are of the highest quality. This book is a testament to his drive, passion, and singular purpose to succeed in all he does. However, most of us, I believe, made the purchase with the intent of gaining some insight into maximizing our own lives. This book served more as an impressive bio of someone who has endless energy and discipline. Impressive, to the say the least, but not helpful for someone not born superhuman. I am happy that he is who he is but this book in no way helps people become the best they can be. To his credit, I took away one original concept to me, "Embrace the suck." Subscribe to his YouTube channel and save your credit (Audible) or money.
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