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The Startup Analysis Canvas

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From the creator of “Developing Innovative Ideas for New Companies”, the #1 online course in entrepreneurship with over 800,000 global learners, The Startup Analysis Canvas is a guide for first-time entrepreneurs to transform an idea into a startup company. The Startup Analysis Canvas was created to guide first-time entrepreneurs who feel overwhelmed by the tasks associated with creating a startup company, frustrated with finding the right team at the right time, and disappointed by the widespread failure of bringing good ideas to market. The Startup Analysis Canvas will help you understand the theory and practice of value creation, determine how to build the right team for your startup company, avoid wasting time on startup ideas that have limited commercial potential, and raise the right financial capital at the right time for the right purpose. By the end of this book, you will be positioned to design value propositions that directly align with your target customers’ interests, assemble and lead a well-constructed team to produce results that create value for your customers, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizes your success.

236 pages, Paperback

Published July 16, 2018

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About the author

James V. Green

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110 reviews
September 30, 2020
The Startup Analysis Canvas is not as fully developed as The Opportunity Analysis Canvas. I especially liked the sections in The Startup Analysis Canvas about value propositions and interactions with customers. I also like that it covers a broad range of topics. I feel like I have been exposed to a lot of new ideas about business. Unfortunately, I also feel like the book was not carefully put together. Some of the sections talk about software products, some talk about physical products, and some talk about services. Green often jumps between the different types of products and services without introduction. I'm happy that I read The Startup Analysis Canvas because I was introduced to a broad set of new ideas, but I wish it was easier to read.
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