Loose Leaf for Marketing

by Roger A. Kerin, Steven Hartley, William Rudelius

Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Comprehensive
- Business-Orientation
- Up-to-Date
- Most extensive instructor resource package on the market!
-
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature

Genres: Business, School, Textbooks, Reference, Nonfiction

754 pages, Paperback

First published December 1, 1986

Reviews

[audrey :) · Rating 3 out of 5]

I read this book for a marketing class (no wayyy) and it was actually pretty interesting! I appreciated that it had up to date references that made the material more relevant and easier to get through. I probably will not read it again unless required to, but 3 stars is sufficient. Glad to be done 🫡.

[Harry Bishop · Rating 3 out of 5]

I enjoyed the book, just it was for class and I had to do McGraw Hill homework on every chapter. PLEASE textbooks need to include definitions hyperlinked to vocab words and better glossaries. Had to use Smokin Notes for the class which stole the allure of the textbook. Love the subject of marketing though.

[Dida · Rating 3 out of 5]

Worth the time! Not much new from an undergrad perspective though.

[Aileen · Rating 3 out of 5]

Always good to brush up on school. Oh MBA, I don’t know how you will pan out

[Jamie Elizabeth · Rating 4 out of 5]

Great textbook!

[Mari]

This class made me go through all five levels of grief.

[Erin · Rating 4 out of 5]

OK, so the class I needed this book for almost killed me, but the book itself is pretty great. I've tangentially worked "near" marketing for a number of years, but it's never been my primary focus. But I now work for a marketing firm, so I thought a good intro to basic marketing concepts was important. While not everything I read was relevant to my particular circumstances, the book overall was quite helpful in delineating some important concepts. While I'd likely *never* read this of my own free will, I would definitely suggest it as a textbook.

[Jennifer · Rating 3 out of 5]

I did not read all chapters but only the ones that I needed to for my class.

[Ottotan · Rating 5 out of 5]

Use lots of framework to help me better understand the marketing management. Strong recommend to read before Kotler's

[Cory · Rating 5 out of 5]

A trove of marketing goodness.