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Global Chaser
Global Chaser adalah merek-merek yang sukses menembus dan membangun daya saing di pasar global. Global Chaser menawarkan empat strategi:
- Export Co: "Chase Global Best-Practice"
- OEM Co: "Join Global Value-Chain"
- Global Co: "Seize Californization"
- Glocal Co: "Go Local"
Buku ini menampilkan 20 Global Chaser hebat Indonesia yang menjadi duta bangsa di pasar dunia.
- Export Co: "Chase Global Best-Practice"
- OEM Co: "Join Global Value-Chain"
- Global Co: "Seize Californization"
- Glocal Co: "Go Local"
Buku ini menampilkan 20 Global Chaser hebat Indonesia yang menjadi duta bangsa di pasar dunia.
336 pages, Paperback
Published January 1, 2014
5 people want to read
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