How to Open a Coffeehouse in the Real World

by Alec Binyon

How to Open a Coffeehouse in the Real World is a no-fluff, step-by-step guide to get your coffehouse open. It can be overwhelming to open your first coffee business. Most people who want to open a coffeehouse come from a specialty coffee background of some kind. This book isn't a training manual on how to make espresso or how to steam milk. There are no recipes for mochas. This book is a map for your epic journey from employee to coffee entrepreneur. Many people who love the coffee business are living paycheck to paycheck as it is, and do not know where to start. The book breaks down the goal of opening a coffeehouse with self-effacing honesty and humor. The journey is presented one step at a time for the first-time business owner. Alec Binyon writes from his crusty, non-theoretical, real-world experience as a seasoned small business operator, owner, and consultant in California. Alec has owned and operated several coffee businesses and has been a partner in a general construction business. The book offers many money saving tips for the working class DIYer, and an explanation of the different ways to get that elusive investment capital. Most importantly, reading this book can easily save the first time business owners tens of thousands of dollars of mistakes. How to Open a Coffeehouse in the Real World tells you how to do it, and reassures you that you can. Paperback available directly from www.howtoopenacoffeehouse.com www.ironstatepress.com

82 pages, Kindle Edition

Published October 30, 2019