WIN the RELATIONSHIP, not the DEAL: Six Common Sense Strategies to Succeed in Life & Business

by Casey Jacox

Casey Jacox's debut book, WIN the RELATIONSHIP, not the DEAL , teaches six common-sense strategies he gained through business adversity to become an elite seller at a publicly-traded company. His no-nonsense, at times comical, approach to authentic relationship building; will help you improve self-awareness, ditch your ego, and find simple ways to win more profound personal, and professional relationships! Over the course of his experience, Casey shares the virtues that allotted him the fortitude to achieve year over year, elite selling results. His humble, real, and integrity-based approach will promote personal accountability and determination to keep you committed to achieving your goals. There are many exercises throughout each chapter of the book that will help you take initiative to ensure that you create the mindset of an elite seller. Whether you're looking to improve your team, family, or corporate culture, Casey's business acumen and mindset will increase your motivation and support you. You will learn to invest in yourself and become the person you always wanted to be. Additionally, you will walk away empowered in these areas of your mindset as a relationship

113 pages, Kindle Edition

Published January 3, 2020

Reviews

[Mary Jo · Rating 5 out of 5]

I enjoyed reading "Win the Relationship, Not the Deal." The points made by Casey hit home in what helps people be successful not only in sales, but in all relationships. I really liked the exercises to make you think about what you read. I think that goes a long way to adopt any kind of a strategy or a new point of view. There were many times I was nodding my head thinking, “yeah, what he said!” This was a quick and very pertinent read for anyone who wants to continue to work on growing relationships.

[Christopher R. · Rating 5 out of 5]

Win the Relationship, Not the Deal is a great read for anyone in a leadership or sales position. Casey does a great job of providing real-world examples to support his recommendations on how to be more successful in business by cultivating deep relationships with clients and prospects. Many of the concepts he discusses are simple yet not easy to consistently execute. Casey outlines exactly what it takes to stay consistent and rise to the top. This book will set a strong foundation for someone new to sales and will also be a great reminder to seasoned sellers on the importance of relationships in the selling process. His activities are thought-provoking and require true self-awareness and vulnerability in order to accurately complete. As a former college athlete, I love his stories and references to sports. So much of what it takes to be successful in business can be learned through athletics. Do yourself a favor and pick up a copy of this book if you want to accelerate your sales career.

[Steve Garraty · Rating 5 out of 5]

This book hits on many of the core fundamentals that truly drive success in sales. Casey Jacox does a great job reinforcing that long-term relationships, not short-term wins, are what ultimately build great sales careers.

The focus on trust, curiosity, listening, and consistency serves as a strong reminder that selling is about people first. These are simple principles, but when applied consistently, they make a major difference.

It’s the kind of book I wish I had read early in my sales career. A great refresher for experienced sellers and an excellent foundation for anyone just getting started.

[Justin R. · Rating 5 out of 5]

Great read and really accessible approach to outlining steps you can use to master relationship building tactics. I'm glad I picked this up and plan to share it with my team as a reminder of the different tools we all need when communicating with others.

[Dana Shaw · Rating 5 out of 5]

Simple yet clear

Casey provides a road map that needs to be mandatory for all sales people especially new hires. There are many examples in this book that provide clarity Which is easy to simulate Practice makes permanent!

[Cindy · Rating 5 out of 5]

Great reinforcement of the importance of building relationships as a key to success in every aspect of our lives. Casey draws on his personal experience to give examples and suggestions that will help the reader apply these principles. Practical and encouraging!

[Kathleen · Rating 3 out of 5]

It didn't offer anything new for a seasoned Recruiter. But it would be a great read for somebody in their first to third year in the business of recruiting / sales.

[Adriana · Rating 5 out of 5]

This book is full of gems and great insight for any sales professional! Easy read and very relatable.

[Rick Martinez · Rating 3 out of 5]

Still talked about how a relationship can win a DEAL!

[Kim Snow · Rating 4 out of 5]

This would be great for someone new in sales! I’ve been in the staffing business for a very long time, so it wasn’t as impactful for me. My team will really enjoy it though!

[Nettie Kline · Rating 5 out of 5]

Not only a useful guide to working in sales, but also a great resource for relationship building in general.