Future-Proof Your Business

by Tom Cheesewright

Future Proof Your Business : Penguin Expert Series will arm you with the practical skills you need to adapt your organisation so that is fine-tuned for our age of high-frequency change. You will learn to collect and analyse data to recognize the early indications of change in your industry and how to convert that foresight into rapid action. How can you build agility into your organisation and ensure it's ready it for change? What are the tools needed for predicting future trends in your industry? How can you act with speed ahead of your competitors? Tom Cheesewright, a world-leading Applied Futurist, will answer all these questions, drawing from his own experience, as well as insights from industry authorities and case studies from thriving organisations around the world, to give you all the practical tools you need for successful change management in your organisation. A Financial Times Book of the Month.

Genres: Business

176 pages, Paperback

Published December 1, 2020

About the author

Tom Cheesewright is the Applied Futurist, helping people and organisations around the world to see the future more clearly, share their vision, and respond with innovation. An accomplished speaker and broadcaster, he specialises in connecting tomorrow’s world to today’s experience, making sense of what’s happening next, and why.

Tom’s clients include global 500 corporations, government departments, industry bodies and charities. Using a unique set of tools that he developed, and now teaches and licenses to others, Tom finds the critical intersections between today’s macro trends and the existing stresses in each client’s organisation and sector. These are the points at which the greatest change will take place.

Tom is a frequent presence in the media, his face, voice, and unusual name recognisable from weekly appearances on TV and radio including BBC Breakfast, Channel 4’s Sunday Brunch, 5live, Radio 4, and TalkRadio, and in The Guardian, The Times, and The Evening Standard.

Reviews

[Danny Benson · Rating 5 out of 5]

I think it’s rare to get this level of detail. ‘Most’ books of this genre give you an overview of processes, so you are left with a series of islands of knowledge. Future-proof Your Business, also gives you the connecting bridges, between those islands, a set of instructions as to how to go about implementing the methods presented. We need more books like this which are genuinely powerful. You could read the book as a CEO or first line manager and think, ‘right, today, we’re going to change our business for the better and this is how we’re going to go about it’.