Bogucki spends a lot of energy on disambiguation ... so if you think you know lots about Northern Europeans from the Bronze-Iron ages but think the druids built Stonehenge, Asterix was a real-life Gaul, and the Vikings were a standard part of the landscape from time immemorial through Charlemagne, you will undoubtedly learn a great deal from this title and are the target audience.
If you've read a bit in the subject previously, your mileage will vary.
As I'm in the latter category and this is billed as an archaeological study, I think I was subconsciously hoping for a bit less "the site is interpreted as ..." and a bit more "here's why we think these post holes tell this story, leading us to the following conclusion(s)." (Like the sections on various of the mummified remains, which are outstanding.")
It's definitely one of those titles where frequently referring to the notes is worthwhile, often enlightening, and I wish they were at the bottom of the page instead of the back of the book.
He's a clear writer, and the overall quality is very high. Just not quite my bliss. Currently at 3.75 stars on Goodreads, and pretty much exactly how I would rate it.