Marketing Automation Unleashed: The Strategic Path for B2B Growth

by Casey Cheshire

The Marketer’s Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the “Cheshire Success Index,” a ten-step program divided into four distinct Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.

197 pages, Kindle Edition

Published January 14, 2020

Reviews

[Julie · Rating 5 out of 5]

Fantastic “Field Guide” for Marketing Automation! I found myself writing notes in the margins and highlighting key points. Email Marketers need this book!

[Glenn Schmelzle · Rating 4 out of 5]

I like this book all on its own, but it must be given credit simply for its publication. There are very few books on Marketing Automation, despite the fact that there are a half-dozen major software platforms, each with huge bases by now. Kudos to Casey for writing a book that sticks as much as it can to strategy, which hopefully gives this book a long shelf-life.

[Nicolas Vega Mora · Rating 4 out of 5]

Un buen libro para personas con mínimo un nivel medio de experiencia.

Es un buen libro para alguien que tenga una buena fundamentación, no creo que tanto para un principiante. Le doy 4 estrellas porque al final es un libro útil pero muy enfocado en vender la agencia, el podcast y a pardot. No lo culpo, es parte del secreto, pero a ratos, toda esa sensación de que tan objetivo es lo que dice.

[Tina · Rating 5 out of 5]

Fantastically written and not dry like a text book. Definitely recommend!

[Mohammad Anwar · Rating 4 out of 5]

Simple and easy to follow

Still reading - but great read and easy read thus far. I would recommend to any aspiring marketers to read this book.

[Joe · Rating 5 out of 5]

Short and sweet