When people ask me where I'm from, I always say Pittsburgh, Pennsylvania. It's a logical answer. I was born 30 minutes from there, I went to college there, and my grandpa constantly calls my dad to ask "when yinz comin' out to visit?" But I didn't grow up there, not really. No, the town that took on the thankless task of raising me happened to be nearby Columbus, Ohio. It's a place I never truly appreciated, never truly fell in love with. Even if that ship has sailed, I had the great pleasure of reading a book that taught me just how hard Columbus fought to love itself.
Chill Factor tells the story of the Columbus Chill, a minor league hockey team with hardly anywhere to play but absolutely everything to give. Not only did the Chill gain a die-hard following and introduce an entire metro area to the joys of hockey, but it quite literally changed the makeup of the town. Much more than just a collection of hard-nosed anecdotes about bloody knuckles and misplaced teeth, this book is a thoughtful and detailed history of a small town finally taking itself seriously.
It's entirely predictable that I enjoyed reading a book about hockey. Not only is it my favorite sport, but the relative lack of any kind of writing on hockey means that I'm eager to lap up whatever does get published. However, most of my friends would be surprised to know that I enjoyed a book about successful business marketing strategies, because that's what this actually is. The efforts of the Chill's management to build an alternative brand to the stuffy, exploitative "amateur" athletics of Ohio State were beyond herculean, and I can't help but root for an underdog, even in the corporate sphere.
I would be remiss to not point out that this book is authored by the former president and general manager of the Chill and the beat reporter who covered the team during the entirety of their existence, so the perspective is certainly not coming from an unbiased third party. There is very little introspection in the telling of this tale, and I would have liked a bit more of that and a bit less chest-thumping from Dr. Paitson. Even so, I can't deny the impact the team had on Columbus and the entire sport of hockey. It certainly left an impression on me, and even helped me appreciate the town just a little bit more.