شیرجه زدن در چشمه‌ی زندگی

by Tina Seelig, Sara Pourhassani (Translator)

چه میشد اگر مجموعه راهکار روشنی وجود داشت که کمک میکرد بهترین ایده های تان را به ثمر برسانید؟ درست مثل داشتن یک نسخه، می توانستید به ایده ای قانع کننده برسید و با برداشتن قدم هایی مشخص، آن را به چیزی خارق العاده تبدیل کنید.

تینا سیلیگ در مقام استاد دانشگاه استنفورد، نحوه ی از تخیل به اجرا رسیدن را آموزش میدهد. در کتاب شیرجه زدن در چشمه زندگی سیلیگ شما را به کلاس درس خود می برد و مفاهیم اصلی تخیل، خلاقیت، نوآوری و کارآفرینی را تعریف میکند، همچنین مدلی ظریف و بسیار ضروری به نام «چرخه نوآوری» ارائه میدهد. این رویکرد جدید شما را قادر می سازد موانع را همچون فرصت ببینید، به دیگران انگیزه بدهید تا دیدگاه شما را به اشتراک بگذارند و در نهایت ایده های بیشتری به بار بیاید. کتاب شیرجه زدن در چشمه زندگی مملو از تحقیقات شگفت انگیز، نمونه هایی از کلاس درس استنفورد سیلیگ و داستان هایی از سراسر جهان از سیلیکان ولی تا زندان ایالتی کوئنتین، از روستایی در پاکستان تا قطب شمال است و راهبردهای اساسی و غیر منتظره ای ارائه میدهد که به شما کمک میکند حتی ایده هایی با کم ترین سوسوی امید را زنده کنید.

این کتاب برای دانشجویان، مربیان، کارآفرینان و نوآوران در همه ی زمینه ها مفید است. این کتاب نقشه راه ضروری برای هرکسی است که میخواهد ایده ای را که در ذهن دارد اجرا کند. برای کنار آمدن با تغییرات مداوم دنیای امروز، همه به مهارت های یاد شده در این کتاب نیاز دارند تا موانع و معضلات را پشت سر بگذارند و از فرصت های به وجود آمده استفاده کنند. سیلیگ به ما نشان میدهد که چگونه انرژی خود را به حرکت در آورده و ایده های جدید را به نتیجه برسانیم.

Genres: Nonfiction, Business, Self Help, Personal Development, Entrepreneurship, Leadership, Writing

176 pages, Paperback

Published December 1, 2019

About the author

Tina Seelig is the executive director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems.

Seelig teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Tina was recently awarded the 2009 Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering educational. She also received the 2008 National Olympus Innovation Award, and the 2005 Stanford Tau Beta Pi Award for Excellence in Undergraduate Teaching. In 2004, STVP was named the NASDAQ Entrepreneurship Center of the Year.

Seelig earned her PhD in 1985 from Stanford University Medical School, where she studied neuroscience. She has worked as a management consultant for Booz, Allen, and Hamilton, as a multimedia producer at Compaq Computer Corporation, and was the founder a multimedia company called BookBrowser.

Seelig has also written 15 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of 12 games called Games for Your Brain, published by Chronicle Books. Her newest book is titled What I Wish I Knew When I Was 20.

Reviews

[Sara Pourhassani · Rating 4 out of 5]

In the world of business today, innovation is a key player in the success or failure of any company. It’s no longer enough to just have ideas, those ideas must be brought to life through action. Dr. Tina Seelig, a fan of innovation and entrepreneurial spirit, and demonstrates this well in her latest book InsightOut. Readers, you might remember her from inGenius, when she discussed creativity and imagination as underutilized and/or stifled arenas in the corporate world. n addition to expressing her belief about how important it is to teach our youth to be entrepreneurs, she also feels that anyone can be taught to bring even their wildest ideas to life with the right tools. Each chapter has real life examples and projects that the reader can do to apply all of the theories and tools she presents. At the outset, she states that her “goal in this book is to bring together what we know about creativity with what we know about entrepreneurship,” and she succeeds in doing so. Businesses who are looking for a way to release all of the creativity they feel is locked up in their human capital should pick this one up and share it with upper management. (https://www.entrepreneur.com/article/...)

[Ableabelian · Rating 2 out of 5]

This book. Hm.

First, if you're expecting a general book about creativity, no. The author Tina Seeling is involved with several programs at Stanford aimed at entrepreneurs, and that is clearly the target audience.

She presents a broad framework for creativity that takes four steps: Imagination, Creativity, Innovation, and Entrepreneurship. Don't let the MBA crowd terminology get to you - she gives precise language to describe these, and they're more general than they appear. There also some interesting exercises I'm curious to try on my own.

And yet, as a person who was looking for a more general book on creativity, I'm not entirely sure how relevant this will be to me. The examples mostly are anecdotes about how people who went to Stanford did awesome things, which is great for them. I'm not sure that their creativity was the underlying key to that success.

There's some useful terminology and the framework is neat, I personally didn't find it very actionable for me.

[Nova · Rating 2 out of 5]

2.5

[Hind · Rating 2 out of 5]

Thought this book was about creativity. It’s another useless book about entrepreneurship.

[Sarah Cupitt · Rating 3 out of 5]

had higher expectations for this book

best part:
To start reframing problems in your own work, begin with observation. Notice the language you use to describe challenges. Write down your initial assumptions and deliberately challenge them. When faced with a problem, try describing it in five different ways. Each new description might reveal a different angle of approach. If you're working on making a process more efficient, reframe it as making it more enjoyable, more sustainable, or more inclusive. Each frame will lead you down different paths of exploration.

notes:
- build an environment that nurtures your creativity, and develop the confidence to bring your ideas to life
- imagination alone isn't enough. You can have the most amazing ideas ever thought but without action, they’re just ideas.
- the creativity phase, where you apply your imagination to address specific challenges or opportunities.
- As your ideas become more concrete, you enter the innovation phase. Here, you transform promising concepts into practical solutions that solve real problems. (test and refine)
- the entrepreneurship phase is where you create value for others. This doesn't necessarily mean starting a business – it's about getting your innovation into the hands of people who can benefit from it. (could also be a community project)
- If you're stuck in imagination without moving forward, set a specific challenge to focus your creative energy. If you have lots of creative ideas but haven't innovated, choose one idea and start experimenting with practical applications.
- Getting better answers often comes down to asking better questions.
- reframing a problem can transform how you approach it.
- But the most innovative solutions often come from stepping back and examining the problem itself. By changing how you look at a situation, you open up entirely new possibilities for solving it.
- Another effective reframing technique is to challenge your assumptions. These are the invisible boundaries we place around problems without realizing it.
- The words you use to describe a problem also shape how you solve it. This simple shift moves you from a defensive mindset to one focused on creating positive experiences. The same problem, viewed through a different lens, leads to very different solutions.
- While natural talent and skills matter, the space you work in and the mindset you bring to it can dramatically influence your creative output. Understanding how to shape these elements puts you in control of your creative potential.
- Creative spaces aren't just about having the right tools – they're about creating the right atmosphere.
- The most powerful part of your creative environment exists in your mind. Your internal environment includes your knowledge, attitudes, and beliefs about creativity. Many people carry limiting beliefs like "I'm not the creative type" or "I'm too old to learn new things." These mental barriers can be more restrictive than any physical limitations. The most innovative people maintain a growth mindset, believing that their creative abilities can be developed and expanded through effort.
- Your social environment plays a crucial role too. The people around you can either nurture or stifle your creativity.
- To optimize your own environment for creativity, start with your physical space. Clear away clutter that doesn't serve your creative goals. Add elements that stimulate your imagination – be it artwork, plants, or the tools of your trade. Streamline your workflow by creating different zones for different types of work: one for focused creation, another for relaxed brainstorming.
- Make time for learning new skills and exploring new experiences that can fuel your creative thinking.
- Think of creative confidence like building physical strength
- Be sure to share your work with supportive people who can provide constructive feedback.
- remember that everyone starts as a beginner
- the real magic happens when you transform those ideas into something that creates value for others
- The most brilliant ideas often fail not because they're bad ideas, but because they never make it out of the creator's mind.

[Kowabfi · Rating 4 out of 5]

“شیرجه زدن در چشمه‌ی زندگی”
اول از همه باید بگم که اسم کتاب برای من اونقدر جذاب بود که من رو ترغیب کنه برای داشتن و خوندنش:)
خیلی اتفاقی تصمیم گرفتیم که با یکی از دوستانم بخونیمش و تبدیل شد به یک پروژه‌ی مشترک که لازم بود هر هفته به همین مناسبت در تعامل با هم باشیم و برداشت‌هامون از کتاب رو‌ به اشتراک بذاریم و بحث‌ها و گفت‌و‌گوهای سازنده داشته باشیم در چهارچوب موضوعاتی که مطرح میشد و در نوع خودش تجربه‌ی جالبی بود به‌نظرم برای خوندن این مدل کتاب‌ها.


این کتاب که کمتر از ۲۰۰صفحه‌ست و کم قطر محسوب میشه، در چهاربخش تخیل، خلاقیت، نوآوری، کارآفرینی که هر کدام شامل فصل‌هایی هم هستند برای ما چرخه‌ی نوآوری و اقداماتی از الهام تا انجام که لازمه تا ایده رشد پیدا کنه و به کارآفرینی برسه رو توضیح میده و دست مارو میگیره با خودش و با وجود پروژه‌هایی که آخر هر فصل به عنوان تمرین آورده همراه میکنه تا خودمون رو تمرین بدیم برای این گونه عمل کردن.
کتاب لقمه‌های آماده برای اجرای ایده‌ها در اختیار ما نمیذاره، بلکه به ما آموزش میده که به نتیجه رسیدن از راه‌های متفاوت‌تر و یا حتی درست‌تر چطوری میتونه باشه و به انجام برسه.


بخش‌هایی از کتاب پر از مثال‌های قابل لمس و آشناست برای انسان امروزی.
از ایده‌ی چالش سطل یخ که در سال۲۰۱۴ به خاطر ساده بودنش همه گیر شد و هدفش که حمایت از پژوهش هایی برای یافتن درمان ALS (بیماری لو گهریگ) بود رسید و افراد زیادی از سراسر جهان رو با این بیماری آشنا کرد، تا روند به شهرت رسیدن پلتفرمی مثل اسکایپ و چندین مثال دیگه که هر کدام داستان‌های جالب و درگیر کننده‌ی خودشون رو داشتن حتی در عین ساده به نظر رسیدن ایده‌ها‌ی اولیه!


شیرجه زدن در چشمه‌ی زندگی برای من تبدیل شد به اون دسته از کتاب‌هایی که به کتابخونه‌ام راه پیدا نمیکنه بلکه همیشه جلوی چشم می‌ذارمش تا هر وقت احساس کردم که به یه راهنما برای پیش‌برد اهداف و ایده‌هام احتیاج دارم، برگردم بهش و ازش تغذیه کنم.
در نهایت فکر می‌کنم که کتاب خیلی مفیدی میتونه باشه برای کسانی که به کارآفرینی، نوآوری، خلاقیت و تفکر خلاق علاقه دارند.


توی جست‌وجوهایی که درباره‌ی خانم تینا سیلینگ، نویسنده‌ی این کتاب داشتم به این Ted Talkرسیدم که بنظرم اینجا گذاشتنش هم خالی از لطف نیست؛ با موضوع ریسک‌های کوچکی که می‌توانید انجام دهید تا شانس خود را افزایش دهید:

https://www.ted.com/talks/tina_seelig...

بخش‌هایی از کتاب رو هم اینجا اضافه میکنم:

«معنا و مفهوم زندگی مانند پاسخ معما یا جایزه‌ی شکار گنج نیست که ناگهان به آن برسید. معنا چیزی‌ است که باید در زندگی‌تان ایجادش کنید.
شما معنا را از گذشته‌ی خود می‌سازید، از علاقه‌ها و وظیفه‌های‌تان، از تجربه‌های‌تان در تعامل با اسنان‌ها، از استعداد و فهم‌تان، از چیزهایی که به آن‌ها ایمان دارید، از اشیا و افرادی که دوست‌شان دارید، از ارزش‌هایی که حاضر هستید چیزی را به خاطرشان فدا کنید. عناصر سازنده‌ی معنای زندگی از قبل وجود دارند و شما تنها کسی هستید که میتوانید آن‌ها را به صورت الگویی منحصر به فرد که زندگی‌ خودتان خواهد بود، سرهم کنید.
ما وظیفه دارین که برای پیدا کردن معنا در زندگی‌مان جست‌و‌جو کنیم.»


«مهم است که به یاد داشته باشید نگرش‌های شما نتیجه‌ای نخواهند داشت، مگر این که رفتارهایی را در خود ایجاد کنید که آن‌ها را به نتیجه برساند پ عملکردتان محکوم به شکست است، مگر این‌که حالت ذهنی مناسب از آن پشتیبانی کند.
وقتی رویکردها و اقدامات‌تان را در یک راستا قرار بدهید، با آن‌چه کمتر از ناچیز است کارهایی ورای تصور انجام خواهید داد، حال هدف‌تان هر چیزی میخواهد باشد.»

«…رویکردها و اقدامات شما به هم گره خورده‌اند. آن‌ها یکدیگر را تقویت میکنند و سپس زنجیره‌ای از واکنش‌های قدرتمند می‌شوند که موج‌های پیاپی از ایده‌ها و اقدامات تولید میکنند.
اگه آگاهانه به ذهن‌تان شکل دهید و رفتارهای‌تان را بهبود ببخشید، این چرخه هیچ‌وقت به انتها نمی‌رسد و هیچ پیانی برای آن‌چه می‌توانید به دست آورید، وجود نخواهد داشت. شما ارباب چرخه‌ی نوآوری خودتان هستید، چرخه‌ای که پایانش آغاز است.»

[Hussain Al-ahmed · Rating 4 out of 5]

Great inspirational stories to be more creative.

[Jung]

Creativity is not an elusive gift reserved for a select few but a skill that can be learned, practiced, and applied systematically. Many of the world’s greatest innovations, from everyday conveniences to groundbreaking technologies, are not the result of spontaneous genius but of a structured creative process. The key to turning ideas into reality lies in understanding this process and navigating its stages effectively. Whether it’s developing a revolutionary product, solving a persistent problem, or simply improving everyday experiences, creativity follows a clear progression that anyone can master.

At the core of the creative process is what can be called the "invention cycle," a structured approach that guides ideas from inception to impact. This cycle consists of four key phases: imagination, creativity, innovation, and entrepreneurship. Each of these steps plays a crucial role in turning abstract ideas into tangible solutions that add value to the world. Imagination is the starting point, where possibilities are explored without constraints. Many people generate great ideas but stop at this stage, failing to move forward. Creativity is the next step, where imagination is applied to a specific problem, leading to experimentation and refinement. However, without moving into innovation, these creative ideas remain untested concepts. Innovation transforms ideas into real, practical solutions through iterative development and feedback. Finally, entrepreneurship ensures that these solutions reach people who can benefit from them, whether through a business, a social initiative, or any other form of public engagement. This cycle provides a roadmap for anyone looking to turn their ideas into reality.

A common mistake in the creative process is failing to frame problems correctly. The way a problem is defined shapes the solutions that emerge. Reframing is a powerful technique that allows individuals to look at challenges from new perspectives, unlocking innovative solutions that might not have been apparent before. Often, people rush into solving a problem without fully understanding it, which limits the range of possible solutions. By stepping back and questioning assumptions, they can uncover deeper insights and more effective approaches. For example, rather than asking how to reduce customer complaints, a company might ask how to create a more delightful customer experience. This subtle shift in framing leads to vastly different solutions. Similarly, breakthroughs often come from challenging existing assumptions, such as when Netflix questioned the necessity of physical movie rental stores and pioneered streaming services instead.

The environment plays a crucial role in fostering creativity. While many believe that creativity is an internal trait, external conditions can significantly impact one’s ability to generate and develop ideas. The physical workspace, for example, can either inspire or stifle innovation. Companies that prioritize creative workspaces—where people feel free to experiment and personalize their surroundings—often see a boost in idea generation. Beyond the physical environment, mindset and belief systems are also critical. Many people mistakenly think that creativity is an innate ability they either have or don’t, but in reality, it can be nurtured through deliberate practice. A growth mindset—the belief that abilities can be developed—encourages risk-taking and experimentation, both of which are essential for innovation. Additionally, the social environment matters. Surrounding oneself with diverse perspectives, supportive collaborators, and constructive feedback fosters creativity far more than working in isolation.

Building creative confidence is another essential aspect of bringing ideas to life. Many people hesitate to share their ideas out of fear of failure or criticism. However, creative confidence grows through action. Just as an athlete builds strength through consistent training, a creator builds confidence by repeatedly taking small creative risks. Pixar, for instance, didn’t start by making feature-length films. Instead, the studio began with short animations, allowing them to refine their skills and build confidence before taking on larger projects. Small, achievable projects provide quick wins that reinforce the belief in one’s creative abilities. Moreover, sharing work with others—whether through a blog, prototype, or presentation—helps build resilience and refines ideas through feedback. By gradually taking on more ambitious projects, individuals develop the confidence needed to pursue bigger creative goals.

Creativity becomes meaningful when it leads to real-world impact. Many brilliant ideas never materialize because their creators fail to take action. Execution is what separates successful innovators from those who simply dream. A critical step in moving from idea to impact is prototyping—creating early versions of an idea to test and refine. Prototypes allow for feedback, adjustments, and improvements before committing to a final version. This iterative process is how great products, services, and innovations take shape. For example, Howard Schultz didn’t just imagine Starbucks; he built a prototype store that demonstrated the concept. By making ideas tangible, creators make it easier for others to understand and support their vision.

Gathering support is another key factor in making creativity count. No major innovation happens in isolation. Successful creators build networks of mentors, collaborators, and supporters who help refine and amplify their ideas. Seeking feedback from the right people—those who will provide constructive insights rather than outright criticism—is crucial. Additionally, early adopters play a vital role in helping new ideas gain traction. Whether it’s a new business concept, a book, or a community initiative, finding the first group of supporters can make the difference between an idea that fades and one that flourishes.

A structured approach to creativity not only demystifies the process but also empowers individuals to take control of their creative potential. By understanding the invention cycle, reframing problems, shaping a supportive environment, building confidence through small wins, and taking consistent action, anyone can bridge the gap between ideas and impact. Creativity is not reserved for artists, inventors, or entrepreneurs—it is a skill that can be applied in any field, from business and science to everyday problem-solving. The key is recognizing that creativity is not about waiting for inspiration but about taking deliberate steps to turn ideas into reality.

Ultimately, the world needs creative solutions, and every individual has the potential to contribute. Whether by inventing a new product, improving an existing system, or simply making life more efficient, creativity drives progress. The challenge is not in coming up with ideas but in taking the necessary steps to bring them to life. By embracing the creative process as a journey rather than a single moment of inspiration, anyone can unlock their ability to innovate and make a lasting impact.

[Lim Lyn · Rating 5 out of 5]

Contrary to popular belief that creativity is a talent only a few people have, it is actually a skill that can be learned ! The book is fascinating as it distilled the step by step actions and behaviour to achieve it.

I was surprised to know that there are building blocks that leads up to entrepreneurship. Think of a way a person learns to run . First a child learns to sit > stand > walk > run the same applies to entrepreneurship.

The building blocks to the innovation cycle are imagination > creativity > innovation > entrepreneurship .

In each step of the innovation cycle there is a pair of action and behaviour that is required

1.Imagination is envisioning something that doesn’t exist
-Action : engage - be curious and open to opportunities, your field of work . By being curious we are more open to possibilities and will strive to learn more . Only through Engagement can we find if we are passionate about something

-Behaviour: envision - imagine what could be . Ask questions ok what might be . Catch is don’t feel discouraged if you don’t get the answer immediately as it is normal to come up with the answer after thinking about it for a time

2.Creativity applies imagination to address a challenge
-Action: experiment - try little experiments to see what works or not
-Behaviour:Motivation - fuels you to keep on experimenting

3.Innovation uses creativity to find solutions to problems
-Action : focus - focus on the problem
-Behaviour: Reframe - look at the problem at a different view point

4.Entrepreneurship is about scaling ideas and inspiring others to imagine
-Action : inspire - inspire others on your solution so that they are onboard to make the change together and scale it

-Behaviour: persistence- you need to be persistent at this stage to grow the idea

Really enjoyed this book and definitely 1 that I will get for my own book shelf

[Zoli · Rating 3 out of 5]

کتاب نسبتا خوبیه و از کتاب 'کاش وقتی بیست ساله بودم میدانستم'به نسبت تخصصی تره
اگه به کارافرینی و تفکر خلاقیت و.. علاقه دارین حتما بخونین؛)

[Chris Weatherburn · Rating 5 out of 5]

Enjoyed this book, here is my summary of the learning points, hope you find it helpful!


Passions grow out of action, so take action and experience new things. This is a good way to find a cause that you’re passionate about. Innovation is often getting disparate unrelated disciplines to merge together. If you can take an idea from one discipline and merge it with several others you can potentially establish an improved innovation.

You can't just imagine things, you need to imagine the plan to achieve it!

If your objective is to achieve something of merit, you need to begin with a clear vision of your goal. The vision can be tied to your experiences utilising imagination. By actively engaging in the world, you identify problems and opportunities and then identify solutions as to how you might address them. Book suggests all great ventures and adventures begin with imagination. This, in turn, leads to the next stage in the Invention Cycle— creativity. It is here that you apply your imagination.
Companies with a strong mission are much more likely to succeed than those that are focused only on money.

The more experience you obtain the more options you get, therefore you have to weigh up these options and focus on the ones that are the priority at that time. It is important to use time wisely to obtain skills that you are looking to achieve.

Creating an environment that assist your team to produce output. Telling a “sticky” story can compel others to join you. Frame the story so that it has the greatest impact, using storytelling techniques for example use ‘the story spine’.

Whether you know it consciously or not, you’re influencing others in every one of your interactions. Therefore use these principles of influence to compel others to action, if you can bolster your charisma it can increase your effectiveness.

To maximise the impact of your vision you do require a critical mass of avid supporters. This is why inspiration is the keystone of the Invention Cycle. It provides the spark that leads to the next wave upon wave of imagination, creativity, innovation, and entrepreneurship.

Feel free to check out my website www.chrisweatherburn.com for more summaries!

[Myrto · Rating 4 out of 5]

As part of the Honours Program ‘Business and Entrepreneurship’ at the University of Twente, I was assigned to read the book: ‘Creativity Rules: Get Ideas out of your head and into the real world’, by Tina Seelig, Doctor in Neuroscience and Professor at Standford. In this book, Dr. Seelig walks us through the stages of the Invention Cycle, explaining how to develop the right mindset and performance to build a fruitful venture.

The Invention Cycle is the path to becoming an entrepreneur, composed of four distinct steps which are guiding the entirety of the book. Each chapter explains a step of the Invention Cycle, allowing a clear understanding of the presented concepts. Moreover, the inclusion of real-life examples enriches the reader’s overview of each concept. Tina Seelig’s professional experiences encourage reflection on these concepts. The writing style is balanced, both accessible and engaging without losing precision making it easy for readers to re-engage after pausing. Additionally, figures are used to illustrate the Invention Cycle and other key concepts, providing valuable support for readers to follow the writer’s ideas.

In ‘’Creativity Rules’’, Tina Seelig employs strategically the Invention Cycle to explain methodically what leads an entrepreneur to succeed. It is discovered that imagination and creativity can be unleashed through simple activities. As readers reach the conclusion chapter, they are full of motivation and a plenitude of ideas on how to tackle some of their everyday problems and how to achieve long-held projects. This book is addressed to anyone who needs the motivation to reach entrepreneurial goals with the help of an explicit method.

[Shana · Rating 3 out of 5]

Recommended to me by an architect friend as a good guide for our kids, this is NOT what I expected. As an audiobook, the voice actor takes a while to warm up.. The fiest chapters were literally droning at times while using exciting words like entrepreneurship and innovation lol. I persisted because of the strength of the recommendation and also because I was up for several hours preparing food for a teacher appreciation brunch and could listen as I washed, chopped etc. I am glad I persisted because eventually (chapter 5?) she gets talking about creativity and exercises thay open up creative channels where mindblocks had been. Yay! In the conclusion she literally summarises the whole book in a few minutes, so if you unsure whether this is for you, definitely read that and return to the chapters of interest to you. There are some exercises in here to better understand your motivations, interests etc. Which I may look up and try since it's hard with a memory of a voice.. I think there is valuable content here, but it is poorly named and leans rather towards entrepreneurship over a discussion of sparking creativity, though the latter is the best part od the book.

[mavromou · Rating 5 out of 5]

Al igual que su libro anterior, en este libro Tina explica un marco conceptual extraído de su experiencia en emprendedorismo e innovación.

Es muy interesante observar como de manera sencilla pero efectiva, -y mas allá de las definiciones académicas de cada concepto utilizado-, Tina toma la imaginación, la creatividad, la innovación y el emprendedorismo para crear un marco conceptual que bien podría ser tomado como el proceso creativo desde que uno tiene una idea hasta que la implementa.

El marco, llamado ciclo de invención, muestra la relación que poseen estos cuatro conceptos como etapas de un proceso creativo. Aquí les dejo los cuatro conceptos:

La imaginación requiere compromiso y la capacidad de imaginar alternativas.

La creatividad requiere motivación y experimentación para enfrentar los desafíos.

La innovación requiere enfocarse y replantearse para generar soluciones únicas.

El emprendedorismo requiere persistencia y la capacidad de inspirar a otros.

https://medium.com/@tseelig/inventure...

[Emmanuel Ayeni · Rating 5 out of 5]

Blink summarises vital nuggets about turning ideas into reality.

The need to turn ideas to reality is very vital yet challenging, first It starts with imagination allowing your mind to dream wide and explore. This isn't enough you need to add action.

Action is what takes ideas from realm of feelings to implementation but in implementation there are obstacles, the key to getting past the obstacles is to view the problems from different angles.

It helps to challenge all assumptions, be more observant while keeping an idea or innovation journal for taking notes.



Remember to also look at other ways of boosting your creativity like creating the right workspace, decluttering both internally and externally.

Being in an environment where you can get feedback also helps to boost your creativity.

[Murilo Costa · Rating 3 out of 5]

"the more immersed you get and the more curious you are, the more interesting it becomes and the more opportunities you see. Essentially, engagement is the first step to imagining what could be. It requires actively immersing yourself, not just observing from afar. Immersion and curiosity reveal insights and opportunities that are hidden in plain view. If your objective is to identify a goal and to make progress in accomplishing it, the first step is to actively engage . This allows you to mindfully experience each moment, observe useful patterns, and uncover opportunities. No matter where you are in your life, you can always return to this first principle. Engagement is a master key that opens up any door."

[John · Rating 1 out of 5]

There is nothing wrong with the writing. There are a few interesting tid-bits of information. But in one word this book is simply UNDERWHELMING. No doubt Seeling teaches some great classes at Stanford, but this book did not need to be written. 1.) It's focus is on the Entrepreneur- already a let down for me. 2.) It really talked very little about creativity in any magical way 3.) The stiltedness of the writing was textbook through and through (which is fine but come one this is a book about creativity) 4.) I compared it to other books on creativity I have been reading and it just doesn't compare. AT ALL. There is not need to read this book. Sorry. not Sorry.

[Shhhhh Ahhhhh · Rating 4 out of 5]

My mistake here was using Inside the Box to cut the reading of this book ('cut' in the drug preparation meaning of the word). After reading Inside the Box, and despite reading this book first, this book appeared to be lackluster. It was advice that I might have found good at one point but it didn't seem to contain any structure or clear advice, which is perfectly consistent with what you would expect of people that don't believe that creativity can be done procedurally. Vague and without concrete steps. It's not a bad book but it didn't really hit for me. I would have trouble even listing any good takeaways.

[M. Juliet · Rating 1 out of 5]

Would rate this 0/5- not for anyone who's ever taken even a 12th grade class, let alone taken a college course.

Does not provide any workbook material for creative thinking processes. It's almost purely an overly drawn out TED talk about how creativity is involved in entrepreneurship, invention, and business (duh). Tells you to not limit yourself in a very tone-deaf, uncreative way.

Here's a tip from the first hour: ☆Take an underpaying job you're already way over-qualified for the "creative opportunity." Yikes.

Tldr; borrowed this from library for NaNoWriMo and I regret wasting even 1.5hrs listening to it.

[Vesela Angelova · Rating 3 out of 5]

За да придвижите напред собствените си творчески проекти, започнете, като изберете една идея, в която силно вярвате. Създайте възможно най-простата версия, която все пак улавя нейната същност. Споделете тази версия с малка група доверени хора, които могат да дадат честна обратна връзка. Обърнете внимание на това какво ги вълнува и какво ги обърква - тази информация е златна за следващата ви итерация.

Творческата ви работа придобива смисъл, когато се докосне до живота на други хора. Започнете да споделяте творчеството си още днес, дори и да ви се струва несъвършено. Светът се нуждае от вашите идеи, но само ако предприемете решаващата стъпка да ги реализирате.

[Shereen Rafea · Rating 3 out of 5]

I love the format of this book. It is straightforward, short, sprinkled with stories , graphs and project ideas.
I think it has some neat lessons in there and I'm glad I picked it up. However, the tone was not great enough to sustain my attention. Towards the last part of the book, I got bored.
Might need to re-read this at some point and do the tasks she suggested at the end of each chapter.

[Grace · Rating 4 out of 5]

Listened to the audiobook version of this. It certainly got me to view the world around me with a bit more imagination - whether that will translate into creativity? Who knows? Unfortunately I didn’t do the exercises at the end of each chapter, so I can’t comment on whether this book will spark entrepreneurial vibes, but just listening and be more imaginative might be a good enough foundation for future opportunities.

[Pía López Copetti · Rating 3 out of 5]

It's an interesting read, though I'm not 100% impressed. Overall it teaches us the way in which creativity gets in our life as options we make rather than a talent we need to build up, and that's entirely up to us to define those things that motivate us rather than sticking to what we're supposed to be doing.

[Bill · Rating 5 out of 5]

Thought provoking, and how to organise this thinking

This is a book that I have been looking for forever. Frustration and fear of failure has stopped me over and over, but this book describes the process I should have followed, and now will follow. As Tina says in her TED talk, things to do to "attract luck" are not too tough. Highly recommended

[Hugo Marroquín · Rating 2 out of 5]

Aunque me gustó la voz de la narradora del audiolibro, me pareció demasiada paja y poco conciso. Normalmente eso pasa con muchos de estos libros, pero justamente les quita fuerza. Tener que escuchar 5 horas para obtener un par de tips sobre cómo generar el proceso creativo me pareció mal en términos de costo beneficio.

[Jennifer Baudy · Rating 4 out of 5]

Good!

I'm glad that I pushed through the slow start and finished this book. It proved to be quite informative and offered action steps to move from creativity to entrepreneurship. I really enjoyed the section dedicated to telling your story/pitch in compelling and effective manners.

[Alana]

Meh... a textbook on entrepreneurship. Listened to a couple of chapters, didn't find the stories or approach creative. Title feels like a misnomer for what it is... This is not a creatively inspired or inspiring book, and while it presents as a trade paperback based on the cover art and title, the interior content is all academic textbook. No rating bc DNF.

[Jasmin Lopez · Rating 5 out of 5]

This has to be one of the best books I read in 2024. I normally stay away from self help books because they are littered with facts and not enough applicable advice. This was not the case with this book. I thoroughly enjoyed all the different prompts she provided at various points throughout the book.

[Emily · Rating 3 out of 5]

Good book. Practical activities at the end of each chapter. Would recommend reading this slowly and completing the activities as you complete each chapter. Definitely didn't do this and now I'm kicking myself.

[Kaitlin · Rating 4 out of 5]

As an individual who uses creativity in my daily work, this was very insightful. It truly helped me better define and enhance my knowledge of creativity and I hope to pass this knowledge along to my students.