The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Television Age

by Joe Cappo

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

272 pages, Paperback

First published January 1, 2005

Reviews

[Dkr Ri]

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