Strategic Copywriting: How to Create Effective Advertising

by Edd Applegate

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are—or aren't—effective in attracting consumers.
Click here for PowerPoint Slides to accompany Strategic Copywriting

256 pages, Paperback

First published September 27, 2004

About the author

Edd Applegate has written articles for refereed academic journals and conference proceedings, chapters for academic and scholarly books, entries for encyclopedias and other reference books, and several books of nonfiction for the academic and reference markets. He received his doctorate from Oklahoma State University.