Routledge Handbook of Public Diplomacy

by Nancy Snow (Editor)

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

Genres: Politics

404 pages, Hardcover

First published October 14, 2008

About the author

Nancy Snow is an American-born propaganda and public diplomacy author who holds a Ph.D. in International Relations from American University's School of International Service in Washington, D.C. She has held a number of visiting faculty appointments across the world, including Japan, China, Greece, and Türkiye. In 2026, she served as a TÜBITAK visiting research professor in science diplomacy and mediation at Baskent University, Ankara. In 2024, Snow was Fulbright Professor of Public Diplomacy and Strategic Communications in Athens, Greece, at Panteion University of Social and Political Sciences ("Panteion"). She also lectured at the Hellenic National Defense College and the Ministry of Foreign Affairs.

Snow held the Walt Disney Faculty Endowed Chair in Global Media at Schwarzman College, Tsinghua University, and served as a visiting distinguished professor, where she remains a guest lecturer in strategic communications with the Schwarzman Scholars program. She has taught at Tsinghua off and on since 2007. For six years, Snow held a special appointment as Pax Mundi ("Distinguished") Professor of Public Diplomacy at Kyoto University of Foreign Studies, the first full-time PD professor in Japan. She maintains many professional affiliations: strategic communications advisor at the International Security Industry Council Japan; senior fellow at the Sympodium Institute for Strategic Communications; faculty advisor to the OIST Foundation; adjunct fellow at the Institute of Contemporary Asian Studies, Temple University Japan; and senior advisor in global public affairs with Kreab Tokyo.

Dr. Snow is an Emerita Professor of Communications at California State University, Fullerton, and a former Adjunct Professor in the Annenberg School at the University of Southern California, where she was founding faculty of the Center on Public Diplomacy and Masters in Public Diplomacy program. Other visiting professor appointments include Israel (Reichman/IDC-Herzliya) and Malaysia (UiTM), as well as Visiting Professor of Public Diplomacy in the dual degree masters of public diplomacy at Syracuse University’s Maxwell and Newhouse Schools.

Snow is the author, editor, or co-editor of 17 books, including "Battleship Diplomat: The Enduring Legacy of the USS Missouri" (Naval Institute Press, October 2026). Recent publications are the 8th edition of "Propaganda and Persuasion" (Sage, 2025); "Routledge Handbook of Public Diplomacy" 2nd edition (with Nicholas J. Cull); "Japan's Information War"; and "The SAGE Handbook of Propaganda" (with Paul Baines and Nicholas O'Shaughnessy).

A three-time award recipient of a Fulbright (Germany, Japan, Greece) and Abe Fellow, Snow has served as a U.S. Speaker and Specialist in Public Diplomacy for the Department of State and U.S. Embassy in Tokyo.

Reviews

[Mahdi · Rating 4 out of 5]

بهترین و کامل ترین منبع مطالعه در زمینه دیپلماسی عمومی از یکی از بهترین اساتید دنیا