New Product Blueprinting The Handbook for B2B Organic Growth

by Dan Adams

New Product Blueprinting (the book) sets forth a compelling description of New Product Blueprinting (the process). Dan Adams's breakthrough methods bring crystal-clarity to the fuzzy front end of B2B product development. He helps readers uncover c

Genres: Business

224 pages, Hardcover

First published June 11, 2008

About the author

Dan Adams founded The AIM Institute in 2005. He has trained tens of thousands of B2B professionals at many of the world's largest firms in his B2B innovation and voice-of-customer methodologies. He is a chemical engineer with numerous patents and a listing in the National Inventors Hall of Fame.

Dan is author of the books, Business Builders: How to Become an Admired and Trusted Corporate Leader, and New Product Blueprinting: The Handbook for B2B Organic Growth… as well as the blog Awkward Realities, and video series B2B Organic Growth.

Reviews

[Tim Brady · Rating 3 out of 5]

Read this book for work and went through the process as a team to establish new product parameters. The book is a good read with helpful insights. Most is straight-forward and intuitive, but it was still helpful.

[Emily · Rating 5 out of 5]

Dan Adams offers an excellent framework for analyzing customers' needs in a b2b context, validating those needs, and then developing new products to serve those customers. I appreciate how straightforward and actionable it is.

[Michael Teter · Rating 4 out of 5]

I read this book for work. It gives the new roadmap our company will be using for B2B organic growth. It provided framework and step-by-step instructions. It is an easy read. I look forward to utilizing this process.

[Brett Heintz · Rating 5 out of 5]

Practical book on product development.
Good resource with actionable advice on running discovery meetings to determine and prioritize unmet needs.

[Rolf · Rating 5 out of 5]

A classic for B2B new product development strategy. A very practical version of the Jobs to be Done framework. Dan Adams makes clear that the mystery of B2C product development meets its opposite in B2B. In B2B new product development, the customers really do know the problems they are wrestling with and know what a good solution would achieve for them: how it would simplify their job, improve their quality, reduce their costs, of help them sell to their customers. He defines a great framework with which to engage your customers and markets to identify opportunity areas in which needs are addressed and the customer really values getting solved. A strong read that I’ve shared with many people over the past decade, always with strongly positive response.

[Jose Papo · Rating 5 out of 5]

The book contains a 7 step process to deal with the fuzzy front end of B2B product development and innovation. It uses Ulwick Outcome-Driven Innovation approach aligned with Market Research and Business Case development.

The 7 steps are:

1. Market Research
2. Discovery Interviews
3. Preference Interviews
4. Side-by-Side Testing
5. Product Objectives
6. Technical Brainstorming
7. Business Case