Great Starting Book for a Novice—Nothing More, Nothing Less
Hi there! So you’ve been wanting to learn about blogs, blogging, and the blogosphere all along. Great, why not learn from the professionals?
The Huffington Post Complete Guide to Blogging by the editors of the Huffington Post is a well written, easy-to-read, and professional take on a fairly new medium that is changing the landscape of journalism and media with its immediacy and informality. This medium is known as the blog (surprise, surprise, I know).
I agree with previous reviewers such as Chicago Book Addict that this is not the “bible” of blogging. As such, it is by no means a complete guide. This book is, however, a thorough start for the novices, guaranteed to get them up-to-speed with the history and basics of blogs.
Certainly, this is also to say that if you are a seasoned blogger looking for ways to enhance your blog by increasing traffic or otherwise improve on it, this is not the best book for you. You can better spend your precious time and hard-earned money elsewhere, looking for better solutions to suit your purposes.
I give this book a generous 3 stars. Here’s why:
Although this book does offer great inspiration for getting started (Chapter 2) and timeless advice on finding your voice (Chapter 4), it is hard for an average Joe or Jane to imagine how he/she too can reach the critical mass and success commensurate with that of HuffPost.
I have to admit that this book got me very hyped up about blogs and blogging in general. But in the midst of such excitement and amazement, I couldn’t help but think to myself that maybe HuffPost would not have become what it is today if it weren’t for the personal connections—the huge rolodexes—of its founders: Kenneth Lerer and Arianna Huffington.
As I ponder about it, it becomes more apparent that scattered throughout the entire book are subliminal attempts at advertising the Huffington Post to readers. As two instances, take Chapter 6 (A Blog is Born: A Brief History of the Huffington Post and Its Impact) and Chapter 7 (How the Blogosphere is Remaking the Media). As the last two chapters to end the book, they are oddly placed. Which leads me to conclude that they are useless and therefore unnecessary for both novices and professionals. I would even go one step further to argue that they are deliberate, final attempts at shameless self-promotion. And in a book dubbed as “the complete guide to blogging,” this is a deceptive stratagem and false advertising.
A related point that arises from the environmentally-conscious part of me is that the book can not only be 2 inches smaller in size as pointed out by Furry Girl on Amazon.com but it can also be at least 50 pages shorter.
It now comes as no surprise that this book places HuffPost on the pedestal as the champion of the new hybrid media—as the almighty “bridge” between the Old Media and the New. It is quick to point out the errors committed by traditional news reporting agencies such as The New York Times. As I think back, what I get is a HuffPost that is infallible. At least, this is what the writers of this book sought to paint in my mind anyway. Nice try!
Lastly, please don’t let these somewhat pessimistic analyses/afterthoughts/criticisms affect your goal in creating a blog. Just be careful and really critical of what you read (including this review). Think for yourself. See for yourself. With this in mind, I wish you the best in all your blogging endeavors. Happy learning and happy blogging!